MV Agusta Motor, a historic Italian manufacturer of racing motorcycles founded in 1945 by Count Giovanni Augusta, today announced its first streetwear clothing collection, entitled Logo Level 1, which w
Celine Homme's last fashion show staged yesterday with a video shot on the Île du Grand Gaou, in the south of France, brought to Hedi Slimane's repertoire a pleasant chaos, like what you could see in a rave on the bea
The Swedish furniture giant, Ikea, continues its expansion in lifestyle with a new streetwear capsule named EFTERTRÄDA (in Swedish "successor") that wants to become the new symbol of
UPDATE 07.28.21: A few months after the first official annou
Slam Jam and Brain Dead are two modern icons of the streetwear world. The first, founded in '89 by Luca Benini, was the main responsible for the opening of Italian fashion towards streetwear; the secon
ANTI-DO-TO, the activist brand founded in 2020 that uses streetwear to support humanitarian causes around the world, is back for the 2021 summer season with a new capsule of essentials with relaxed silhou
After exploring the world of streetwear, fashion, watches and sneakers, StockX is ready to venture into the world of electronics. To do this it chose Nothing, a consumer techn
The 1980s was a decisive decade for the success and legacy of adidas. In 1984, the brand introduced the
Gentle Monster and Heron Preston are two brands that share a common aesthetic, the bold one of a workwear that is not afraid to welcome more subtle and intellectual elements, inspired by the world of art
From skateboarding to biking, the very origin of the brand recalls the imaginary and urban attitude of California kids - street culture has always inspired Palm Angels' codes. An unexpected collaborat
There are few figures, both in music and in fashion that, more generally in pop culture, more influential than the Rolling Stones and their frontman, Mick Jagger, who turns 78 today. Over the course of
On the occasion of the official debut of skateboarding at the Tokyo Olympics,
The CEO of Philip Morris International, Jacek Olczak, has officially asked the British government to ban cigarettes in the next ten years. In his appeal, the company's CEO compared cigarettes to petrol
Giorgio Armani's sales recorded a very strong recovery in the first half of 2021, with an increase of 34% mainly due to the Chinese and US markets. The signal is strongly positive even if Giorgio Arman
Creativity and collaboration that move through different regions are the soul of Made in Italy fashion. This is why IUAD Accademia della Moda di Napoli and Marzotto Wool Manufacturing, the prestigious
It was not difficult to predict that Donda, the new album by Kanye
Anyone with a keen eye for patterns and patterns that are repeated will have noticed that lace or crochet shirts, decorated with lace, or even simple feminine blouses have slowly appea
Yesterday the SS22 collection by VTMNTS was presented, a new identity of that Vetements which, when it was still directed by Demna Gvasalia, was one of the most exciting and controversial new brands ar
