Fashion

Can you denounce a brand for cultural appropriation? We asked the lawyers of the Herbert Smith Freehills law firm in Milan

Fashion

Can you denounce a brand for cultural appropriation?

We asked the lawyers of the Herbert Smith Freehills law firm in Milan

«The problem of cultural appropriation is twofold: on the one hand, designers subtract identifying elements of a culture or a specific community without requiring authorization [...] Secondly [...] traditional cul

Burberry built a palace made of mirrors in Korea The work named The Imagined Landscape experience is located on Jeju Island

Fashion

Burberry built a palace made of mirrors in Korea

The work named "The Imagined Landscape experience" is located on Jeju Island

To bring its brand's first immersive brand experience to Jeju Island, South Korea, Burberry has done things in a big way: an entirely reflective topographic sculpture, a huge palace made of mirrors tha

Gucci will collaborate with XBox? With a trunk only available in 100 pieces

Fashion

Gucci will collaborate with XBox?

With a trunk only available in 100 pieces

UPDATE 12.11.21: After the leaks of the past few days, Gucci and Xbox have raised the curtain on their unusual collaboration. As already seen from the first photos app

What will be the future of Bottega Veneta after Daniel Lee? After a sudden divorce, the brand is looking for a new way forward

Fashion

What will be the future of Bottega Veneta after Daniel Lee?

After a sudden divorce, the brand is looking for a new way forward

If we were to look up the definition of "twist of fate" in the dictionary, we would most likely find a screenshot of Vanessa Friedman's tweet in which she announced the separation betw

Nobis will donate used jackets to help the most vulnerable members of the community #NoColdShoulder, the new charity initiative promoted by the brand

Fashion

Nobis will donate used jackets to help the most vulnerable members of the community

#NoColdShoulder, the new charity initiative promoted by the brand

After the success recorded in 2020, the Canadian luxury outerwear brand Nobis announces the second edition of the #NoColdShoulder international charity campaign, starting in November:

The new FW21 campaign by Carhartt WIP Joaquim Bayle and Sylvain Sey's vision between urban environment and solitude

Fashion

The new FW21 campaign by Carhartt WIP

Joaquim Bayle and Sylvain Sey's vision between urban environment and solitude

Following the success of the campaign signed by Lucas Price, Carhartt WIP presented its new Fall/Winter 2021 collection with a campaign directed and c

5 moments that defined Daniel Lee's era at Bottega Veneta From the debut at the Arco della Pace in Milan to the semi-legal party at the Soho House in Berlin

Fashion

5 moments that defined Daniel Lee's era at Bottega Veneta

From the debut at the Arco della Pace in Milan to the semi-legal party at the Soho House in Berlin

In a brief but incendiary press release last night, Kering announced that Daniel Lee's era at Bottega Veneta has ended after just three years. Although very short, Daniel Lee's reign has had a huge inf

What will happen to the collabo between Travis Scott and Dior? After the Astroworld tragedy, Kim Jones may have a big problem

Fashion

What will happen to the collabo between Travis Scott and Dior?

After the Astroworld tragedy, Kim Jones may have a big problem

That the tragedy at the Astroworld Festival in Houston - defined by The Guardian as "one of the deadliest live music events in US history" - would have left significant aftermaths was pre

Daniel Lee to leave Bottega Veneta After just three years and a series of remarkable successes, Lee leaves the creative direction of the brand

Fashion

Daniel Lee to leave Bottega Veneta

After just three years and a series of remarkable successes, Lee leaves the creative direction of the brand

In an announcement as sudden as it was shocking, Kering announced that Daniel Lee will be leaving creative direction at Bottega Veneta. According to Kering's press release, the decision was shared by b

Supreme open a new store in Berlin After Milan, the European expansion of the brand continues

Fashion

Supreme open a new store in Berlin

After Milan, the European expansion of the brand continues

UPDATE 11.10.21: The rumors of a few days ago have finally been confirmed. Supreme has in fact announced the opening of its first store in Berlin setting the opening d

Acne Studios brings back the iconic Acne Paper In the wake of the New Brand Journalism trend, the most iconic brand magazine is back on the scene

Fashion

Acne Studios brings back the iconic Acne Paper

In the wake of the New Brand Journalism trend, the most iconic brand magazine is back on the scene

When it comes to the editorial projects of fashion brands, no magazine and publication is remembered with as much nostalgia as Acne Paper, the magazine produced by Acne Studios since 2004. The

Li-Ning inaugurates its high-end line with a flagship store in Beijing The union between sportswear and classical Chinese philosophy

Fashion

Li-Ning inaugurates its high-end line with a flagship store in Beijing

The union between sportswear and classical Chinese philosophy

Continuously growing in the Chinese market and beyond, Li-Ning inaugurates 1990 the new high-end line based on the brand's heritage and Chinese philosophical principles. To celebrate t

NFTs are marketing tools, not a products Monetize or build loyalty: two different strategies with different goals and horizons

Fashion

NFTs are marketing tools, not a products

Monetize or build loyalty: two different strategies with different goals and horizons

NFT, a term that is heard almost everywhere, but to which few know how to attribute a precise meaning, first and foremost brands. Precisely those who should use digital tokens to colonize the virtual m

For Patagonia the word sustainability does not exist Why? Because we recognize we are part of the problem

Fashion

For Patagonia the word "sustainability" does not exist

"Why? Because we recognize we are part of the problem"

These days the COP 26, the United Nations Conference on the climate crisis, is being held in Glasgow. Activists around the world, and especially those of Greta Thunberg's Fridays for F

How do you sell sneakers at auction? We asked Hypeplug, one of the promoters of La Vie Est Belle with Sotheby's, to tell us

Fashion

How do you sell sneakers at auction?

We asked Hypeplug, one of the promoters of La Vie Est Belle with Sotheby's, to tell us

Since the explosion of sneaker culture, the idea of transforming a passion into something different has always been part of the dream of hundreds of fans. The resell, understood in its simplest form, h

The sleeping giants of Italian luxury From Loro Piana to Brunello Cucinelli, the Italian stealth luxury that today is trying to reinvent itself

Fashion

The sleeping giants of Italian luxury

From Loro Piana to Brunello Cucinelli, the Italian stealth luxury that today is trying to reinvent itself

«We don't want to make fashion», said Brunello Cucinelli at the conference in Milan on October 28th. «We would like to be the artisans of humanity». A phrase that was referre

The 30th anniversary of the Shadow 6000 in Saucony Originals' FW21 campaign Creators from all over the world gathered to tell the new line-up of sneakers of the brand

Fashion

The 30th anniversary of the Shadow 6000 in Saucony Originals' FW21 campaign

Creators from all over the world gathered to tell the new line-up of sneakers of the brand

2021 is the year of celebrations for Saucony Originals with two emblematic models of the collection – Jazz and Shadow 6000 – that have extinguished 40 and 30 candles respectively. If the first part

Are the dirty sneakers the new clean sneakers? Between the end of hype culture and the beginning of a new era

Fashion

Are the dirty sneakers the new clean sneakers?

Between the end of hype culture and the beginning of a new era

If you have lived the golden years of sneaker culture you are surely familiar with the concept of deadstock shoes. In that niche of fans who enclose their sneakers in thin layers of plastic, the term

What's the Old Money aesthetic and why it's going viral on TikTok The fashion trend that evokes the aesthetic ideals of a totally aspirational high society

Fashion

What's the Old Money aesthetic and why it's going viral on TikTok

The fashion trend that evokes the aesthetic ideals of a totally aspirational high society

Among the many fashion trends that crowd TikTok's For You Page, there is one in particular that has been able to polarize opinions in recent months, given its stylistic but also political nat