Fashion

What was Demna doing with a bag of chips? From junked sneakers to supermarket accessory

Fashion

What was Demna doing with a bag of chips?

From junked sneakers to supermarket accessory

He needs no introduction, the name is enough: Demna. He is the designer of ugly sneakers, of anti-fashion troll shows - those where being able to tell what the line between reality and the catwalk is s

How Buy Now, Pay Later is driving Gen Z into debt  Between TikTok trends and impulse buying

Fashion

How "Buy Now, Pay Later" is driving Gen Z into debt

Between TikTok trends and impulse buying

Between trends dying out at the speed of light and feeds full of influencers wearing items straight off the catwalks, Gen Z has grown up with an ideal standard of living far above reality. And this is

5 brands that recycle waste materials to produce new garments Recycling marble dust, agricultural waste and vintage denim

Fashion

5 brands that recycle waste materials to produce new garments

Recycling marble dust, agricultural waste and vintage denim

In recent years, brands' push for environmental sustainability has been through the creative reuse of objects that previously had a completely different function (upcycling) or through

When the dress is in the family From David Banda to Kaia Gerber

Fashion

When the dress is in the family

From David Banda to Kaia Gerber

Family first might be the mantra of celebrities grappling with calls and events on the agenda. A few days ago David Banda, son of that famous pop star who marked entire generations who grew u

Summer according to Marni Marine  The new store in Forte Dei Marmi

Fashion

Summer according to Marni Marine

The new store in Forte Dei Marmi

In Forte Dei Marmi, in the district dedicated to high-end shopping, Marni brings its fresh touch with a concept store under the banner of summer, where ready-to-wear garments and accessories from the c

Mauna Kea: when surfwear came to Florence. How a brand with a Hawaiian name redefined Italian streetwear

Fashion

Mauna Kea: when surfwear came to Florence.

How a brand with a Hawaiian name redefined Italian streetwear

The term Mauna Kea means, in the original Hawaiian language, "White Mountain." And indeed, the always snow-capped profile of the great volcano that towers over the archipelago is one of the most iconic

Carhartt WIP's new collaboration with Toogood And a new installation in Spazio Maiocchi

Fashion

Carhartt WIP's new collaboration with Toogood

And a new installation in Spazio Maiocchi

Carhartt WIP's new collaboration with Toogood takes the archetypal Carhartt WIP shapes and enriches them with sculptural volumes. The unisex capsule collection - which includes two jac

When Winona Ryder's kleptomania became marketing How a theft gave rise to the friendship between Marc Jacobs and the actress

Fashion

When Winona Ryder's kleptomania became marketing

How a theft gave rise to the friendship between Marc Jacobs and the actress

The long-standing friendship between Winona Ryder and Marc Jacobs was born in a bizarre way, out of a $5,000 theft on Saks Fifth Avenue. It's 2001

Logos where you don't expect them Logomania is not over, it has only evolved

Fashion

Logos where you don't expect them

Logomania is not over, it has only evolved

In 2003 it was Tom Ford who complained about the aggressive branding promoted by marketing campaigns to the tune of overlapping tone-on-tone logos and monograms. Indeed, logos

Who is more nostalgic between Millennial and Gen Z? The Y2K revival experienced by both generations

Fashion

Who is more nostalgic between Millennial and Gen Z?

The Y2K revival experienced by both generations

Going hand in hand with fashion means keeping up with often cynically unimaginable rates of speed. And, in the hustle and bustle of these revolutions, more often than not it all boils down to a story marked b

Design and metaverse meet in Hogan's new immersive experience Untraditional by Hogan's metaverse lands in Milan from June 7th to 12th

Fashion

Design and metaverse meet in Hogan's new immersive experience

Untraditional by Hogan's metaverse lands in Milan from June 7th to 12th

After presenting its first collection of NFT sneakers during Decentraland Fashion Week, Hogan is preparing to welcome the public to its Via Monte Napoleone boutique for an immersive experience during M

Kuba Dabrowski, MODES and the importance of capturing the ordinary Photographer Kuba told us backstage about the MODES Garments campaign

Fashion

Kuba Dabrowski, MODES and the importance of capturing the ordinary

Photographer Kuba told us backstage about the MODES Garments campaign

Kuba Dabrowski is a Polish-born photographer who does not disdain the chores of everyday life and was recently called upon by

How to degender fashion according to ALOK American author featured in UGG's new campaign talks about the future he dreams for fashion

Fashion

How to degender fashion according to ALOK

American author featured in UGG's new campaign talks about the future he dreams for fashion

For this year’s Pride celebration , Southern Californian-based global lifestyle brand UGG has launched its campaign dubbed “Feel Good,” created in collaboration with Swit

Louis Vuitton and the absence of the creative director Following the spin-off show in Bangkok, the brand's SS23 collection will be signed by the design team

Fashion

Louis Vuitton and the absence of the creative director

Following the spin-off show in Bangkok, the brand's SS23 collection will be signed by the design team

Is there life after Virgil Abloh? As the fashion world tries to fill the gargantuan void left behind by the brilliant and prolific designer, one of the creatives who has perhaps most changed the way we understand and n

What Balenciaga has to do with Anne Boleyn The story behind the most copied necklace in history

Fashion

What Balenciaga has to do with Anne Boleyn

The story behind the most copied necklace in history

From the 16th century to Ugly Betty, Balenciaga and Bella Hadid, the iconic necklace depicting an oversized 'B' from which dangle three teardrop pearls is history's (and fashion's) favourite mystery. A

The complicated case of the hoodie shirt Trash or avant-garde?

Fashion

The complicated case of the hoodie shirt

Trash or avant-garde?

Everything in life can be doubted, except Kim Jones' taste in menswear. It caused some surprise, then, in the show for Dior Homme's Resort 2023 collection, presented at Venice Beach and featuring a cap

Why Tom Cruise's jacket in Top Gun: Maverick angered China It was even censored in the trailers

Fashion

Why Tom Cruise's jacket in Top Gun: Maverick angered China

It was even censored in the trailers

Tom Cruise has done a lot recently: he was a surprise award winner at Cannes, received the best reviews and highest box office of his career for Top Gun: Maverick, and ev

Why do we like destroyed fashion? When wear and tear is the texture of our individuality

Fashion

Why do we like "destroyed" fashion?

When wear and tear is the texture of our individuality

The first reaction to Balenciaga's Paris Sneakers was outrage, followed closely by a social blizzard of accusation

Gap has lost $162 million net since the beginning of 2022 Not even the Kanye effect seems to be able to save the old American giant

Fashion

Gap has lost $162 million net since the beginning of 2022

Not even the Kanye effect seems to be able to save the old American giant

Last Thursday, the group to which Gap belongs, and which also includes Banana Republic and Old Navy, declared its fiscal results for the first quarter of 2022: an unhappy picture, with

How much can a fashion show come to cost? Spoilers, so much

Fashion

How much can a fashion show come to cost?

Spoilers, so much

It only takes, on average, ten or maximum fifteen minutes to determine the success of a fashion show. And this has been the case since they came into existence, although the complexity hidden behind th