When Levi's shot the images for the new summer 2020 campaign starring Hailey Bieber and Jaden Smith, outdoors in a sunny field surrounded by palm trees, were conce
Perhaps the most beautiful thing about fashion is its community: when a brand expands and gets to own an archive and a story, its followers begin a real work of excavation and classification that, in s
Gucci's new advertising campaign is an ode to lost innocence, a call to reconnect with nature and the inner child in each of us. Alasdair McLellan's shots recreate a fairy-t
After the first spring editorial inspired by Back to the Future and the drop of
Finite Element Method (FEM) is a type of mathematical system that analyses complex figures through a series of finite areas - which is characterised by elements who mathematical properties are known. The use of these models allow for the descripti
Lyst, the leading fashion search engine, published its report on the world's
Way before the streetwear culture exploded on Youtube with hundreds of videos and dozens of themed channels, Kofi McCalla understood before anyone else the next wave that would
As the lockdown continues and the date of a return to normality becomes increasingly uncertain, fashion brands begin to adapt to the new world situation through digital channels. After
Towards the end of March, nss magazine had tried to draw an initial estimate of the drop in sales
The buying crisis caused by the Covid-19 pandemic and lockdown that has affected much of the world has led many brands to face heavy losses in economic terms and new categories of problems, such as the
The ongoing effects of the coronavirus has called into question our general perspectives on the future of the international fashion industry. Many people are expecting the industry to change in some ways whether it be
Warmly Moncler is Moncler's new digital initiative that wants to help its community deal with quarantine through a selection of moments related to the brand's past, present and future. The pro
Ahead of the Spring 2020 collection, New Balance has introduced a re-issue of one of its cult models, the New Balance 992 "Made in USA". Originally introduced in 2006, the original 992 model was made t
Even if the fashion world begins to react to the Crisis of the Covid-19 through digital initiatives, as has already happened
Sunnei has presented a new multimedia initiative called SUNNEI FEATURES, conceived with the aim of creating a series of creative projects in collaboration with the network of artists, creatives and mus
Stay creative! This is the mantra that fashion brands keep on repeating during these long quarantine days. From Prada to Jacquemus, many are setting up digital talks, challenges, podcasts
In 2015, 16-year-old Spencer McMullen flipped over his bike's handlebars trying to show Tyler, The Creator an illustration. From this accidental and unusual encounter sprang to life a new
“My name is Simon Porte Jacquemus. I like blue and white, stripes, sun, fruit, life, poetry, Marseille and the 80s”. In the short presentation that Simon Por
The fashion industry is among the sectors that are most affected by the impact of the pandemic from COVID-19, not only from an economic point of view, with drastic drops in sales and supply chains forced to stop,
No other brand like Fred Perry went through the ages exploring the deep roots of British music and culture, becoming and establishing until today as a symbol of individuality and belonging. From tennis courts