Fashion

The release for the adidas Yeezy 700 v3 “Azael” has been announced The new model will arrive on December 23rd

Fashion

The release for the adidas Yeezy 700 v3 “Azael” has been announced

The new model will arrive on December 23rd

Even a week before the end of the decade, Yeezy continues with its releases. The new "Azael" model has finally received an official drop date. The shoe had already been spotted in September when

How does a Brain Dead collaboration get born? We asked Kyle Ng - Brain Dead's co-founder - how does a collab project works

Fashion

How does a Brain Dead collaboration get born?

We asked Kyle Ng - Brain Dead's co-founder - how does a collab project works

2019 was the year of techwear. For winter collections, the fashion world has looked to technical clothing both for its technological innovations, and for a form of nostalgia for nature and the great ou

A-COLD-WALL* makes its way to Milan Fashion Week for AW20-21 The streetwear brand founded by Samuel Ross announced it's move to Milan in partnership with Camera Della Moda

Fashion

A-COLD-WALL* makes its way to Milan Fashion Week for AW20-21

The streetwear brand founded by Samuel Ross announced it's move to Milan in partnership with Camera Della Moda

British streetwear brand A-COLD-WALL* founded by designer Samuel Ross, just recently announced its debut on the Milan Fashion Week Men’s Schedule in January 2020 as a fruit of a partnership betw

Moncler launches a bio-based and carbon-neutral down jacket Remo Ruffini's company is upping the ante of its commitment into sustainability

Fashion

Moncler launches a bio-based and carbon-neutral down jacket

Remo Ruffini's company is upping the ante of its commitment into sustainability

As rumors of Kering's interest in Moncler multiply, Remo Ruffini's brand becomes more and more eco-friendly. The company introduced a bio-b

Virgil Abloh announces Louis Vuitton x NIGO capsule It will be out in the middle of 2020 and will be titled LV²

Fashion

Virgil Abloh announces Louis Vuitton x NIGO capsule

It will be out in the middle of 2020 and will be titled LV²

LV² or Louis Vuitton LV² is the name of the next capsule collection of the Louis Vuitton Pre-Fall 2020 season, as announced today by Virgil Abloh via an Instag

TikTok star Noen Eubanks is the new face of Celine Featured in a series of shots by Hedi Slimane

Fashion

TikTok star Noen Eubanks is the new face of Celine

Featured in a series of shots by Hedi Slimane

Celine and Hedi Slimane have chosen Noen Eubanks, the teen idol become popular thanks to TikTok, as the new face of the French brand. The eighteen-year-old influencer was photogra

Undercover and Futura release a limited edition t-shirt To commemorate the 27th issue of HYPEBEAST Magazine

Fashion

Undercover and Futura release a limited edition t-shirt

To commemorate the 27th issue of HYPEBEAST Magazine

Jun Takahashi, founder of the cult brand Undercover, and the legendary Lenny McGurr, aka Futura, have been friends for years and on the occasion of t

VIETTI is about to open its new concept store on Lake Maggiore  In the heart of Arona a new space with a refined selection of high-profile brands

Fashion

VIETTI is about to open its new concept store on Lake Maggiore

In the heart of Arona a new space with a refined selection of high-profile brands

It will open its doors tomorrow December 13th, in Arona, the new space by VIETTI Shop, the retailer that for years has been at the forefront of the l

The Octopus Brand x Tha Supreme capsule The 18 years-old rapper with 13 million streams presents its first collection in collaboration with Octopus Brand

Fashion

The Octopus Brand x Tha Supreme capsule

The 18 years-old rapper with 13 million streams presents its first collection in collaboration with Octopus Brand

The young rapper and producer Tha Supreme has recently taken the music industry by storm, working both solo on his 13 million stream album "23 6451", and in featuring

A former Nike employee is selling unreleased sneakers on eBay Untraceable samples directly from the Nike Innovation Kitchen

Fashion

A former Nike employee is selling unreleased sneakers on eBay

Untraceable samples directly from the Nike Innovation Kitchen

Collector Jordan Geller and an anonymous former Nike employee auctioned off a large selection of Nike shoes recovered from the brand's archives on eBay. Being the ano

Kangol and One Block Down revisit one of hip hop's most popular items The iconic Furgora Bucket Hat is the protagonist of the capsule

Fashion

Kangol and One Block Down revisit one of hip hop's most popular items

The iconic Furgora Bucket Hat is the protagonist of the capsule

One Block Down celebrates its tenth anniversary by launching a collaboration with Kangol. The Italian retailer and the English brand present a new version of the iconic Furgora Bucket Hat

La Off-White™ x Nike Waffle Racer SP arriverà domani It's the third drop in the Athletes in Progress collection

Fashion

La Off-White™ x Nike Waffle Racer SP arriverà domani

It's the third drop in the "Athletes in Progress" collection

After reinterpreting the Zoom Terra Kiger 5 and Nike Vapor Street, Virgil Abloh chose the Waffle Racer SP for the next drop of the collaborative collection with Nike "Athletes in Prog

The best sneakers seen at Innersect Shanghai 2019 nss magazine went to the most important streetwear event in Asia

Fashion

The best sneakers seen at Innersect Shanghai 2019

nss magazine went to the most important streetwear event in Asia

Last Sunday, Innersect Shanghai 2019 ended, the main streetwear festival in Asia, now in its third edition this year, attended by over 60 thousand people and 130 international brands. One of the most i

The 10 best sneakers of the decade 2010-2019 It was the decade of sneakers, raffles, Nike and adidas

Fashion

The 10 best sneakers of the decade 2010-2019

It was the decade of sneakers, raffles, Nike and adidas

At midnight on January 1st we will enter 2020, leaving behind ten intense years for contemporary culture, marked by the definitive dependence on technology, social networks, the birth of new artists, musical genres and of course a new wa

Purple Christmas gift guide Essential guide to be ready for Purple Christmas

Fashion

Purple Christmas gift guide

Essential guide to be ready for Purple Christmas

The countdown to Purple Christmas is about to end. Together with Converse, on December 18th nss will celebrate the end of 2019, and we will do it as always in the name of purple, a color with a

The official release of the A-COLD-WALL* x Diesel Red Tag capsule collection Samuel Ross' conceptual design meets Diesel distressing techniques

Fashion

The official release of the A-COLD-WALL* x Diesel Red Tag capsule collection

Samuel Ross' conceptual design meets Diesel distressing techniques

After appearing on A-COLD-WALL*'s SS20 show and being featured in a pop-up installation back in September on the occasion of the New York Fashion Week, the A-COLD-WALL* x Diesel Red Tag collec

Vetements is about to launch a capsule collection with Star Wars It will be unveiled on Thursday and will be available on December 16th

Fashion

Vetements is about to launch a capsule collection with Star Wars

It will be unveiled on Thursday and will be available on December 16th

Vetements has just announced the upcoming release of a limited edition capsule collection in collaboration with Star Wars. The Vetements x Star Wars collection will include 44 items an

The Louis Vuitton x League of Legends capsule collection has arrived Sneaker, sportswear and accessories dedicated to the world's most famous PC game

Fashion

The Louis Vuitton x League of Legends capsule collection has arrived

Sneaker, sportswear and accessories dedicated to the world's most famous PC game

UPDATE 10/12/2019: The Louis Vuitton x League of Legends capsule collection designed by Nicolas Ghesquière in partnership with Riot Games has finally been revea