A brand's identity and values must be felt in digital and physical form. According to the author of the book The New Luxury, this is one of the main factors that differentiate the old from the
Just as the fashion of boutiques and catwalks changes and evolves according to trends, that of resell and large secondhand luxury platforms also has currents and directions. The secondary luxury market
Massimo Giorgetti for the new MSGM SS20 campaign returns to the city where he grew up and takes us to Rimini. The promenade of Rimini forms the backdrop and frames the carefree and joyful atmosphere of a
For its latest collection, Skechers has created new versions of the famous D’Lites Airy 2.0 silhouette, inspired and reinterpreted with new design elements based on the iconic Sailor Guardians.
Zara is in the middle of a new controversy. The reason? No allegations of plagiarism or lack of eco-sustainability. This time, it's a pair of jeans that's getting social media hype. The item itself, Z
Its roots date back to 1865 when the Harvard baseball team coaches were looking for a way to distinguish and reward the best players.Today, several years later, the varsity jacket is still one of the undis
UPDATE 01/29/2020: Nike has rectified the news spread by news agencies around the world about the disappearance of Kobe Bryant's merch from its website. The brand stated that the products were not with
The four designers chosen by nss magazine are young, international entrepreneurs who are deeply linked to their origins. They have already made their debut in the world of fashion, having gained recognition and appreciation from b
After announcing the start of his partnership with adidas a few weeks ago, Jonah Hill
A few days ago, on the catwalk of the Paris Haute Couture, during the Mai
Naomi Campbell and her first campaign for Vivienne Westwood, 33 years after her first collaboration with the British designer. The supermodel worked with Westwood during her career, such as in the
Kanye West has practically invented the collaboration sneakers as we know them. His Jasper Sneakers co-signed with Louis Vuitton in 2009 are among the most expensive in the entire resell landscape, fol
For the first time in its history, Primark will collaborate with one of the most iconic Italian sportswear brand: Lotto. The Lotto x Primark capsule coll
Tonight is for Kobe.Lizzo was moved saying this before singing live a medley of hits from her album Cuz I Love You, dedicating the Grammy Awards
Last August, during the G7 in Biarritz, thirty-two luxury brands, including adidas and Prada, signed the Fashion Pact, a document where they commit to make a collective effort on environmental, climate, ocean defense and biodivers
Louis Vuitton is set to make its entrance into the food industry. On February 15th, the Maison will open its first restaurant inside the brand's new flagship store in Osaka. V Resturant, together with Caf�
One Block Down and Paul & Shark presented their first collaborative capsules. The collection is both a modern reinterpretation of the fisherman's uniform and a fusion of yachtwear
In a such advanced society, fashion adapts to new needs. When the city become an insidious place full of obstacles, the sneakers meet a new taste and the design evolves, finding new inspirations from the world of trekking. The skyscrapers are
The partnership between Uniqlo and the Irish designer J.W. Anderson continues with a "British Country Sty
For luxury brands, pre-collections are becoming important communication platforms to experiment with new ideas and visuals. A perfect example of this new creative strategy is Louis Vuitton's Pre-Fall 2020 lookbook which is inspire