30 years to become a cultural code.7 years of planning.3 billion of bearings.Hundreds of patents.One pair of sneakers: Air V
A basic sneaker alphabetization today is fundamental for every individual who wants to deal with fashion and style. Sneakers are becoming less a utilitarian and more an aesthetic choice for most of the people. Instagram is the place where many tre
“This week is all about the Air Max Day". The celebration of the iconic silhouette from the Swoosh dated 1987 will bring
Twelve creative from all over the world gathered at the Nike World Headquarters in Oregon, to reinterpret the Air Max silhouettes to cele
NikeLab celebrates the iconic Air Max, collaborating with three creative that reinterpret in their own style the famo
Which are the "most valuable brands" of 2017?According to Brand Finance atop the standings among the apparel companies brands there is
The Air Max Day have finally come. This week had been all about the celebration of one of the most famous and successful sneake
Women are every day more involved in the sneaker game. It's a matter of fact. Female audience has been left behind by the industry for too long, but women have now the best-growing market share; and are also growing educated and p
Recently Nike has announced the launch of Nike Pro Hijab for the female Muslim athletes, namely a headscarf in a lightweight mesh fabric with tiny
2017 is the year of collaboration and the just passed fashion week have proved it. So even Instagram couldn't avoid confirming this growing phenomenon and, in particular, sneakers collaborations held a very important role for all
The Air Max celebrates thirty years. Period when the legendary air technology caught the imag
The weekend is finally here, and as always, we are glad to introduce you the main sneakers release. The absolute stars are the so much awaited sneaker of the collaboration between Alexander Wang and adidas, which will also be avai
Finally, Nike has launched its first plus-size clothing line to satisfy all body shapes of its fans, designed to fit from 1X to 3X siz
Instagram never sleeps. Every day tons of new sneaker threads are being posted. We select the best shots and try to keep you up with latest sneakers trends. Here is o
Designed by Tinker Hatfield in 1987 innovation of the Air Max made the invisible visible Air cushioning, consecrating the new design as a mus
The NBA All Star Weekend will be well done, but certainly
The Air technology has been an integral part of Nike since its introduction with Air Tailwind in 1979 but, for the first eight years, has
The world of luxury and sportswear have never been so in love. After Suprem
We're fresh off YEEZY Season 5 show and, as usual, all the light are now pointed on
Their first release was 20 years ago. Then in 2016 they are back. What are we talking about? About the Air Max 97