Instagram is quickly becoming a sort of sneaker visual encyclopedia. If one kick drops or is about to drop, it is already on IG. It's also thanks to the social median of sneaker culture is spreading this fast. Being a sneaker-conscious person toda
Nike supports the LGBT community from years. Last February, several athletes were involved in the conte
Jacques Webster, aka Travis Scott, is a multitasking artist: rapper, producer, influencer, fashionista.It does not soun
Nike returns to celebrate Nike Air VaporMax Flyknit through a partnership with Apple.The highly anticipated Day to
Are sneakers empowering younger generations? Instagram seems to confirm. Young style bloggers and fashion fans are gaining an insane level of influence on the luxury and sneakers market. And this power derives mostly from sneakers and streetwear.
Is Italy becoming one of the sneaker-game biggest players? Probably. There is more than a clue that industry is becoming everyday more aware of the Italian sneaker market and is finally investing in order to promote it and grow it
After so much waiting, finally we can take a full look at the NikeLab ACG Summer 2017 collection.
Often hype overshadows what's really important in the sneaker industry. The reason behind every relevant technology or silhouette ever invented: research and development. Today innovation is always put apart and p
Well, here we are!It has been a trending topic for a few days now, but rumors are beginning to be confirmed.After a "first" partnership with Nike, which gave birth to
There is a sneakers war and high-end kicks are definitely gaining ground. High-end streetwear is becoming every day more popular and widespread, the same luxury sneakers are now on the edge, being worldly acclaimed and sought after like never befo
Everybody stop, Supreme has just announced a new collaboration with
“Liquid Lime” is the new color that Nike has chosen for the new
This week almost every brand is doing its best to empty sneaker aficionados wallets. After the huge amount of hype generated by their last release, Atmos strikes back with the new Air Max Zero Collection. In the meantime Ronni Fieg have decided to
After the collection "Big Swoosh" Tech Fleece inspired by the Air Max 1 "Elephant" and presented last December, Nike is back with another
R.A.W, the Milanese collective, will celebrate the Nike sneaker. In fact, the Nike Air VaporMax, will be the protagonist of a running that
Brett Holts, Nike Senior Design Director, said"The Nike
To celebrate the 20th anniversary of the Air Max 97,
Nike Air VaporMax were born to be great. While first models and iterations recently reached the shelves, sneaker fans literally invaded I
This rumor was in the air since last year. The collaboration between Nike and
We met Alexandra Hackett, one of the partecipant of Nike Vote Forward for the Air Max Day