Creating a brand is a bit like giving birth to a child. This sentiment is often echoed in fashion schools by design students at the end of the year, as they watch their graduation collections hit the runway for the fir
Today, Chanel set sail and flew to China, unveiling its Métiers d’Art 24/25 collection in Hangzhou. Presented at nightfall in the almost mystical ambiance of the city bord
The first thing you learn in photography, even as an amateur using whatever equipment is on hand, is not to place your finger over the lens. However, yesterday, Demna, creative director of Ba
The holiday season lights up with magic thanks to Levi’s, bringing an extraordinary experience to Milan to celebrate Christmas in style. From November 30 to December 15, Piazza Gae Aulenti
Last night, the biggest names in fashion, luxury, and innovation gathered at London’s Royal Albert Hall for the British Fashion Council's Fashion Awards, an evening celebrating English and internatio
What happens when two brands known for their irreverent and avant-garde essence collaborate? A completely out-of-the-box capsule collection is born. The eyewear brand Etnia Barcelona, famous for its cr
The Italian Ministry of the Interior has decided to ban the use of keyboxes and self check-in systems for short-term rentals, introducing a requirement for in-person verification of guest identities. T
The clothing industry is in turmoil. Now that major fashion brands, after discontinuing secondary lines and raising prices to the extreme, have isolated themselves in the luxury segment, held
MSGM has decided to celebrate Christmas 2024 with a project that blends tradition and modernity, putting the focus on the neighborhood bars of Milan – long one of the places in the city that
For those less familiar, fashion today is an empire where France and Italy reign supreme. However, Belgium, with its schools like Brussels’ La Cambre or Antwerp’s
In a time of crisis for the fashion industry, wearable tech is capturing an increasingly large share of the market previously occupied by luxury fashion. Whether it’s due to the long-establ
For Shein, one of the world's leading ultra-fast fashion companies, Italy is becoming increasingly important. This was explained in an interview with
Today, we are used to a very stable world of luxury, where major brands belong to large groups in a more or less definitive manner, and even large acquisitions, like Kering's partial acquisition of Va
In recent years, thrift stores have become increasingly popular, largely thanks to Gen Z, who have made them trendy through social media. Buying second-hand has become both a
This week, the Vomero district in Naples became the stage for the debut of the UGG Trailgazer model during an exclusive event hosted at the Deliberti boutique. This occasion, t
Recently, it seems that France is no longer enough for French luxury, with Jacquemus opening two stores
Last night, Portrait Milano hosted a special event to celebrate the launch of the new Persol eyewear collection, inspired by the miniseries Senna, which debut
The Black Friday discount period has significantly expanded in recent years: stores, both online and physical, now launch promotions even before the official event date (which falls on the fo
After endless protests by animal rights activists on the runway and
Bernard Arnault recently appeared in a Paris court as a witness in a high-profile trial known in France as the “Squarcini affair.” The case revolves around Bernard Squarcin