Fashion

Where are we with the Digital Passports of luxury? The potential is there, but the execution is still far off

Fashion

Where are we with the Digital Passports of luxury?

The potential is there, but the execution is still far off

It has been just over a year since the major luxury brands began introducing Digital Product Passports (DPP): digital identifiers, accessible via smartphone, that guarantee product authentici

How fashion is investing in “The White Lotus”  With the new season, product placement has become a narrative medium

Fashion

How fashion is investing in “The White Lotus”

With the new season, product placement has become a narrative medium

In recent years, product placement in the world of TV series has evolved almost into an art form of its own, shifting from a mere visibility strategy to a functional narrative element. One brand that h

From shadow to light in Courrèges' SS25 campaign The collection presented last September keeps on shining

Fashion

From shadow to light in Courrèges' SS25 campaign

The collection presented last September keeps on shining

Last September, Nicolas Di Felice, during Paris Fashion Week, suspended time within the cold and austere setting of Carreau du Temple by presenting the

We don't talk enough about Valentino Rossi's style  We can't choose between the Air Max 95 collection and his customised helmets

Fashion

We don't talk enough about Valentino Rossi's style

We can't choose between the Air Max 95 collection and his customised helmets

If you search on Google for Valentino Rossi's style, hundreds of results describe the rider's “stance,” how he learned to adapt to changes in MotoGP, his rivals, and how he managed

The most beautiful love stories in French fashion Between couture and love, legendary duos

Fashion

The most beautiful love stories in French fashion

Between couture and love, legendary duos

If fashion holds a special place in the hearts of our favorite French designers, it is hardly the one whispering sweet nothings in their ears or sharing a romantic dinner with them (although,

The ultra-luxury segment is thriving Confirmed by year-end reports of Moncler and Hermès

Fashion

The ultra-luxury segment is thriving

Confirmed by year-end reports of Moncler and Hermès

For over a year now, there has been constant talk about the prolonged and turbulent luxury crisis. LVMH had already reported a

Casablanca can't get enough With a collection that smells like juicy cherries and summer 2025

Fashion

Casablanca can't get enough

With a collection that smells like juicy cherries and summer 2025

Why let winter blues, gray skies, and cold weather take over when you can look ahead and start planning your summer 2025 wardrobe? And most importantly, why deprive yourself of such an activity when C

The best street style looks from New York Fashion Week FW25 New style lessons from the Big Apple

Fashion

The best street style looks from New York Fashion Week FW25

New style lessons from the Big Apple

New York Fashion Week has just come to an end after fifty-four shows and events. As every year, it sets the tone for the entire fashion month. The Big Apple witnessed a major comeback after six and a h

Could the resell market be the future for fashion brands? Rivals? Allies? Fashion cannot afford to remain in doubt

Fashion

Could the resell market be the future for fashion brands?

Rivals? Allies? Fashion cannot afford to remain in doubt

The fashion industry, and particularly the luxury sector, has always been associated with exclusivity, but only as a selling point. It is no secret that the growth trajectory that has led num

The 20 finalists for the LVMH Prize have been revealed Presentations will be held March 5 and 6 in Paris

Fashion

The 20 finalists for the LVMH Prize have been revealed

Presentations will be held March 5 and 6 in Paris

The young designers who will have access to the semifinals of the LVMH Prize for Young Fashion Designers, one of the most prestigious fashion awards in the world, have just been announced. A total of 2

Lila Moss stars in the new DKNY campaign The brand pays tribute to New York City with its new ambassador for SS25

Fashion

Lila Moss stars in the new DKNY campaign

The brand pays tribute to New York City with its new ambassador for SS25

For SS25, DKNY chose New York as the set and model Lila Moss, the brand’s new ambassador, as the protagonist. The brand has thus tran

Silvia Onofri is the new CEO of Miu Miu  Former Napapijri president prepares to land in Prada Group

Fashion

Silvia Onofri is the new CEO of Miu Miu

Former Napapijri president prepares to land in Prada Group

After Benedetta Petruzzo stepped down as brand director last autumn, Silvia Onofri is preparing to take on the role of CEO of Miu Miu. Previously serving as

Louis Vuitton joins forces with the École du Louvre to pass on its expertise Becoming the institution's first sponsor

Fashion

Louis Vuitton joins forces with the École du Louvre to pass on its expertise

Becoming the institution's first sponsor

Fashion, like any respectable discipline, is meant to be passed down. If we want French craftsmanship to endure for generations to come, finding the right teachers is essential. That’s why Louis Vui

I 5 migliori show della New York Fashion Week FW25 Women's Bentornata, fashion season

Fashion

I 5 migliori show della New York Fashion Week FW25 Women's

Bentornata, fashion season

The fashion month has officially (re)started. As always, New York is the first stop on the calendar, setting the tone for the rest of the season. After a

Back when Nicola Formichetti used to curate Lady Gaga's looks More art than styling, the partnership introduced fashion to a whole new generation

Fashion

Back when Nicola Formichetti used to curate Lady Gaga's looks

More art than styling, the partnership introduced fashion to a whole new generation

On the upcoming seventh of March, Lady Gaga will return to music with her new album Mayhem, which, with its first two singles, Disease and Abracadabra, has already

Are you ready for the grand return of the bootcut jeans? Not just because of Kendrick Lamar

Fashion

Are you ready for the grand return of the bootcut jeans?

Not just because of Kendrick Lamar

When it comes to jeans and denim, for the past few years, we have been living in an almost undisputed era of baggy cuts, declined in all their variations: balloon, slouchy, low-waisted, high-

3.Paradis' new campaign chronicles connection and alienation The paradox of our world in the Parisian brand's SS25

Fashion

3.Paradis' new campaign chronicles connection and alienation

The paradox of our world in the Parisian brand's SS25

The new SS25 campaign by 3.PARADIS is a dreamlike journey between unity and individualism, a visual representation of our globalized yet fragmented reality

 How are French brands choosing ambassadors in 2025? Particularly in light of the need for compelling narrative and commercial opportunities

Fashion

How are French brands choosing ambassadors in 2025?

Particularly in light of the need for compelling narrative and commercial opportunities

In mid-January, French actor Victor Belmondo was unveiled as Berluti’s first brand ambassador in five years—a move that has sparked an intriguing conversation: are French

Kering's value nearly halved in one year But a breakthrough is still possible and could happen in mid-2025

Fashion

Kering's value nearly halved in one year

But a breakthrough is still possible and could happen in mid-2025

Kering faced a challenging 2024: over the course of the year, the value of its shares almost halved, falling by 40% (though they are now slowly recovering). However, there were some im