Fashion

Yeezy Mafia unveils two new colors of YEEZY Boost 350 V2 Do you prefer the “Orange Ocher” or “Midnight Blue”?

Fashion

Yeezy Mafia unveils two new colors of YEEZY Boost 350 V2

Do you prefer the “Orange Ocher” or “Midnight Blue”?

While the line-up of YEEZY Boost that will arrive in stores this fall keeps growing, two new V2 models have appeared on the net.

A first look at adidas Originals by Alexander Wang Season 2 A new video starring a biker messenger shows us a preview of the collection

Fashion

A first look at adidas Originals by Alexander Wang Season 2

A new video starring a biker messenger shows us a preview of the collection

Young spirit, freedom.Adrenaline, excess, sportswear.On electro notes we follow the night of a long-black-haired bike-messenger, racing through the city, deliveries and rave parties until he, exhausted, faints in h

OFF-WHITE x Warby Parker limited edition sunglasses collection Virgil Abloh applies his unique style to the eyewear

Fashion

OFF-WHITE x Warby Parker limited edition sunglasses collection

Virgil Abloh applies his unique style to the eyewear

New collaboration for OFF-WHITE.After Ikea and Nike, this time Virgil Abloh joins forces with Warby Parker

PUMA presents the new Basket Heart The original female version of the iconic sneaker comes back as a FW17 protagonist

Fashion

PUMA presents the new Basket Heart

The original female version of the iconic sneaker comes back as a FW17 protagonist

PUMA returns to celebrate the legendary Basket model, a symbol of the '70s, with a modern and feminine version: the Basket H

Calvin Klein 205W39NYC FW17 campaign The first global campaign under the creative direction of Raf Simons

Fashion

Calvin Klein 205W39NYC FW17 campaign

The first global campaign under the creative direction of Raf Simons

Finally, Calvin Klein presented images of the advertising campaign accompanying the FW17 collection, the first designed by

Alessandro Michele carries the Gucci FW17 advertising campaign in space Among aliens, robots, humanoids, and terrestrials, all photographed by Glen Luchford

Fashion

Alessandro Michele carries the Gucci FW17 advertising campaign in space

Among aliens, robots, humanoids, and terrestrials, all photographed by Glen Luchford

Earth to Gucci! Earth to Gucci!The Florentine brand flies high but really high. Not only for its success, economics and fame, th

The 5 swimwear brands to show off this summer When the beach becomes a fashion runway

Fashion

The 5 swimwear brands to show off this summer

When the beach becomes a fashion runway

We waited for, wished and desired it, and, in the end, summer is here again!The plans to spend the next few weeks are few, but definitive: beach, friends and relax. If you haven't had time yet to enjoy the hottest season,

Kenzo “Cabiria, Charity, Chastity” FW17 Campaign Directed by Natasha Lyonne of Orange Is The New Black

Fashion

Kenzo “Cabiria, Charity, Chastity” FW17 Campaign

Directed by Natasha Lyonne of Orange Is The New Black

Actress Natasha Lyonne aka Nicky in Orange Is The New Black becomes director for the Kenzo FW17

Best Sneakers Seen On Instagram This Week - from July 17th to 23rd From Nike Air Max 1 Jewel Crown to adidas INIKI Boost Runner

Fashion

Best Sneakers Seen On Instagram This Week - from July 17th to 23rd

From Nike Air Max 1 Jewel Crown to adidas INIKI Boost Runner

Summer heat doesn't stop hype beasts from posting their sneaker related threads.It's always important to keep in mind that the most important thing about streetwear and sneaker culture is passion, even in the Instagram era. Everything else

Palm Angels presents LONELY HEARTS CLUB  Its first Tokyo pop-up store

Fashion

Palm Angels presents LONELY HEARTS CLUB

Its first Tokyo pop-up store

Palm Angels landed in Japan for LONELY HEARTS CLUB, its first pop-up store in Tokyo.Playing on the pop-up

What really happened at Milan and Rome’s Supreme x Louis Vuitton drop More than few complications

Fashion

What really happened at Milan and Rome’s Supreme x Louis Vuitton drop

More than few complications

Not everyone could know this but the most hyped collaboration of the year, the one between Supreme x Louis Vuitton

The Cal: Tim Walker recreates Alice in Wonderland with all black cast A new version of the fairy tale featuring Naomi Campbell and Lupita Nyong'o

Fashion

The Cal: Tim Walker recreates Alice in Wonderland with all black cast

A new version of the fairy tale featuring Naomi Campbell and Lupita Nyong'o

The Pirelli calendar is an institution.Over the years its pages were filled by the most beautiful women and men, in the world, immortalized by world-famous photographers.Last year it took to Peter Lindbergh with re

BAPE to invade Europe: new incoming retailers From Oslo to Milan on Japanese brand increases its presence

Fashion

BAPE to invade Europe: new incoming retailers

From Oslo to Milan on Japanese brand increases its presence

BAPE has a plan for fall 2017: invade Europe.No, no war warning, but an important expansion campaign.A Bathing Ape is mul

Sneakers To Release This Weekend - from 21.07 to 23.07 Finally, the Nike Zoom Vaporfly 4% seen during the BREAKING2 Marathon event

Fashion

Sneakers To Release This Weekend - from 21.07 to 23.07

Finally, the Nike Zoom Vaporfly 4% seen during the BREAKING2 Marathon event

Japan has always had a huge relevance in trendsetting, not just for what concerns high fashion. Japanese influence keeps exporting a certain kind of taste for sneakers and streetwear, always focused on aesthetic research and uniquen

Thrasher x Vans: finally revealed all the pieces of the collaboration Not only footwear, but also a selection of clothing

Fashion

Thrasher x Vans: finally revealed all the pieces of the collaboration

Not only footwear, but also a selection of clothing

 The project was rumored for some time and, finally, it is here now.Vans collaboration with 

Kanye West to present YEEZY Season 6 during NYFW The rapper would be negotiating to find a place on the official calendar

Fashion

Kanye West to present YEEZY Season 6 during NYFW

The rapper would be negotiating to find a place on the official calendar

It begins, slowly, to outline the list of designers who will attend the New York Women's Fashion Week next September.Thom Browne and Tommy Hilfiger have abandoned her.

MILAN ESTATE: LIFESUX SS17 lookbook The Milan based brand presents its streetwear proposal for the summer

Fashion

MILAN ESTATE: LIFESUX SS17 lookbook

The Milan based brand presents its streetwear proposal for the summer

LIFESUX is a real brand that lives the lives of the people that dress.Taking inspiration from the street, in its collect

Kanye West gave a pair of YEEZY Boost 350 v2 to a very special fan A little gesture for a guy who shows the world that everything is possible

Fashion

Kanye West gave a pair of YEEZY Boost 350 v2 to a very special fan

A little gesture for a guy who shows the world that everything is possible

Even Kanye West has a beating heart.It was a small, but meaningful gesture to remind everyone.The rapper, in fact, gave a pair of YEEZY Boost 350 v2 “Cream White” to its very special fans.This is Tyler Wesley, a young m