In a world where the pace of fashion is moving ever faster, hype along with the ability to maneuver through the motions of the fashion game often dictate a brand’s success more than the product that is actually on offer. What should be in greate
Last October, the world's first reselling stock market, StockX finally landed in
Alessandro "Sgamo" Nuzzo is a Milanese DJ and producer, a huge fan of Nike and in particular of Air Max. He has thought of a special way to celebrate the
Size?, one of the landmark stores for European Street culture, is back to collaborate, with Nike to create a new Air Max Light. Form the leaked picture we can deduce one of the most important
Now you can make purchases directly on Instagram. The social platform has introduced a function, called Checkout, which allows you to buy products directly from the app, without going through another site to compl
Last Saturday Milan's Assago Forum celebrated the first date of the Sinatra Tour of the artist that represents 'the past, the present and the future of the Italian rap': Gué Pequeno. The live perfo
Three cities, three exceptional guests and a new host together on a digital journey. For the launch of the new Brooklyn sneaker, Timberland launches the Escape Anywhere project and recrui
On the asphalt of a Milan timidly warmed by the February sun, Luca Santeramo wears the new LACOSTE WildCard. A casual sneaker that echoes the c
A$AP Nast wants to expand its borders and be increasingly involved not only in music but in the fashion world. So, while he's seeking a contact
Louis Vuitton is ready to present two new bags to add in the New Wave collection, launched at the beginning of the year and inspired by an old trunk found in the archives of the brand that conta
Following the Dragon Ball collaboration, adidas get back to collaborate with a television myth: Game Of Thrones.On March 22nd will be released six adidas Ultraboost:
For a while now, the eyes of the fashion experts have been focused on Marine Serre, the rising st
From March 19 to 24, focus on South Korea: a new edition of Seoul Fashion Week has begun. Indeed, these days will be revealed the trends of the upcoming FW19, ready to break through our hearts just
Tomas Tammemets, better known as Tommy Cash, comes from Estonia, probably not the first country you would
After the controversy and accusations of racism linked to the “blackface” balaclava sweater,
If there is a common thread that ideally unites all those who try to buy Supreme items online, it's definitely the moment where you see what you wished was yours disappearing in a few seconds before your eyes.For the
adidas Communitas continues to pursue the goal to promote local realities that, without an adequate sounding board, would not receive the deserved attention. The project, an excellent means both to celebrate multiculturalism and t
If last September you watched the Off-White SS19 fashion show, you must have been impressed by the tribute of
The singer, author and director Ama Lou, the Iranian-born menswear designer Paria Farzaneh, the singer and skater Lava La Rue, the designer Feng Chen Wang. Th
Thursday evening. Elon Musk is on stage to present Model Y, Tesla's new all-electric SUV (cost $ 39,000), when someone shouts from the audience: