Yesterday Prada presented the new Linea Rossa collection, the second of the iconic line presented on the Milanese menswear and womenswear runways last January, during the FW19 shows. For the offic
The Air Jordan 6 x Travis Scott will be available from Saturday, October 12th.The price will be €252 the sneaker will be available just in selected stores. In addition to the Air Jordan 6 - that will be released in
The second edition of Sneakerness Milan was an unprecedented success and we at nss magazine were there to document everything that happened.Walking among the tables in the resell area you could find and buy a multitude of
Swatch, the legendary Swiss Made watch brand, keeps standing out for its ultra-contemporary, innovative and refined proposal, that meets the taste of a heterogeneous audience. After the huge success of the collaborati
At Frieze Music on Thursday 3 October, was officially launched in London the 7 Moncler Fragment Hiroshi Fujiwara collection, the seventh chapter of the Moncler Genius
Just a few days ago we introduced a new Off-White
Virgil Abloh, since he took the controls of Louis Vuitton, probably will not have proven to be the best couturier, but is redefining the concept of luxury streetwear, bringing fas
Blondey McCoy is eclectic, it's hard to define him in just a few
This weekend Europe's biggest sneakers event returns to Milan. After the huge success of last year, SNEAKERNESS 
The shadows cast on the cement of a playground in Milan are as long as the journey that brought the FILA Grant Hill II from NBA's parquet to become a symbol of contemporary streetwear.The editorial captures 23 ye
For the second year in a row, Fabbrica Orobia will host the Milan edition of SNEAKERNESS, the biggest sneaker fair i
As Off-White did just a few days ago, Marcelo Bu
What will we remember of this Paris Fashion Week? There are three images that have "broken" Instagram in these French days:
Following many hints, MARKERAD, the furniture collection designed by Virgil Abloh x Ikea is finally coming to the stores. DJ, designer, artist, the founder of Off-White is rea
Louise Trotter exactly a year ago was announced as the new Creative Director of Lacoste. Yesterday
September has just come to an end, it was full with collaborations, releases and hot drops, but October wil not let us down. We've decided to put together the most anticipated sneakers that will be released in October.
The ultimate party? The Gucci Cruise 2020 campaign: #ComeAsYouAre_RSVP. Alessandro Michele sent out the invitations and everyone came to the party. The guests ar
If you follow Off-White on Instagram you may have already seen it: the brand has a new logo. The logo, which appeared as a pic profile and be
Colorful hoodies, eye-catching graphics, ironic T-shirts. These are the strong points of Pas De Mer, the Italian brand that thanks to its fresh
The streetwear phenomenon has deeply changed the industry of fashion, rewriting its aesthetic codes, introducing a new taste and above all, revolutionizing the way products are conveyed and sold. Over the last few years, we've got