Fashion

Timberland's Generation Boat in the new SS21 campaign A reinterpretation of the inter-generational myth of the Boat Shoes

Fashion

Timberland's "Generation Boat" in the new SS21 campaign

A reinterpretation of the inter-generational myth of the Boat Shoes

The world of footwear has its own classics, models so iconic that not only don't change over the years but that become a real bridge thrown between different generations. One of these great classics is Timberla

Sunnei's new Dreamy Shoes Unprecedented colorways for the SS21 season

Fashion

Sunnei's new Dreamy Shoes

Unprecedented colorways for the SS21 season

Sunnei, the Milan-based brand founded by Loris Messina and Simone Rizzo,

How are luxury and streetwear brands perceived today?  Lyst and nss present the Cartesio paper: a study on brand perception in the New Luxury market

Fashion

How are luxury and streetwear brands perceived today?

Lyst and nss present the Cartesio paper: a study on brand perception in the New Luxury market

Over the last few months, in nss articles, we've often asked ourselves what is luxury and how this category is evolving, once rigid and easily identifiable by the price, while today that scenario has been completely disrupted by t

What's the deal with Chinese cotton and fashion brands China has banned the brands that have stopped using Xinjiang cotton, as the result of an ancient political issue

Fashion

What's the deal with Chinese cotton and fashion brands

China has banned the brands that have stopped using Xinjiang cotton, as the result of an ancient political issue

Over the last few weeks, one of the most discussed topics within the fashion industry was the controversy over the traceability and social sustainability of high-quality cotton in the Xinjiang region,

A history of red: from couture to streetwear How the most opulent color of luxury became the symbol of hype

Fashion

A history of red: from couture to streetwear

How the most opulent color of luxury became the symbol of hype

There is a term dear to psychology and ethology called red-dress effect. The term refers to the set of neuro-biological phenomena that result, among animals, from the sight of the red color

The controversy over Guess' tote bags similar to Telfar bags After the online controversy, the American brand withdrew the item from the market

Fashion

The controversy over Guess' tote bags similar to Telfar bags

After the online controversy, the American brand withdrew the item from the market

Many fashion controversies begin in the general hustle and bustle and end up ending in nothing. But the one that involved Guess over the weekend ended right away. About four days ago, various media out

Marni's new Fussbett Sabot Luxury homeware according to Marni

Fashion

Marni's new Fussbett Sabot

Luxury homeware according to Marni

Marni's SS21 collection was one of the most appreciated and ambiti

Art is the protagonist of Vescovo's SS21 lookbook The young Milanese brand in dialogue with the contemporary artist Oliviero Vitali

Fashion

Art is the protagonist of Vescovo's SS21 lookbook

The young Milanese brand in dialogue with the contemporary artist Oliviero Vitali

Vescovo is an independent genderless brand founded last year in Milan but that has already turned a few heads: nss magazine 

How 10 sneakerheads celebrate the Air Max Day We've asked ten enthusiasts around the world

Fashion

How 10 sneakerheads celebrate the Air Max Day

We've asked ten enthusiasts around the world

More than just a sneaker, the words Air Max represent for many fans a real ba

Fornasetti's archive artworks are part of Louis Vuitton FW21 collection  Pietro Fornasetti's works made their appearance among the sculptures of the Louvre

Fashion

Fornasetti's archive artworks are part of Louis Vuitton FW21 collection

Pietro Fornasetti's works made their appearance among the sculptures of the Louvre

For his latest Louis Vuitton FW21 collection, Nicholas Ghesquière collaborated with Fornasetti, the Italian design atelier founded by Pietro Fornasetti

Jacquemus opens a flower shop in Paris Spring is in the air

Fashion

Jacquemus opens a flower shop in Paris

Spring is in the air

It's simply called Les Fleurs Jacquemus' flower shop that, starting tomorrow and until April 3, will sell decks of buttercups wrapped in fabrics left from the brand's pas

The nautical aesthetic of Moncler's Cruising Navy collection  The SS21 capsule draws inspiration from the nautical world

Fashion

The nautical aesthetic of Moncler's Cruising Navy collection

The SS21 capsule draws inspiration from the nautical world

Moncler has announced the addition to its range of collection of a new line called Cruising Navy, inspired by the nautical world and

Helly Hansen presents the Modular Ocean Survival collection With a campaign starring the artist and singer Natty Wylah

Fashion

Helly Hansen presents the "Modular Ocean Survival" collection

With a campaign starring the artist and singer Natty Wylah

The line dedicated to Helly Hansen's archive named HH-118389225 has been inspired since its debut by the vast history of the brand and its archive of performance-driven equipment for t

Skate & The City: the love story between Louis Vuitton and the skate It all started with a fight...

Fashion

Skate & The City: the love story between Louis Vuitton and the skate

It all started with a fight...

In the wide selection of products from Louis Vuitton's Watercoulour summer collection, there is also a very particular item: a 45,000€ made-to-order skateboard covered by the brand's monogram. And al

A designer earned $3.1 million with NFT sneakers With only 600 pairs sold

Fashion

A designer earned $3.1 million with NFT sneakers

With only 600 pairs sold

The brand of virtual sneakers RTFKT Studios has teamed up with a rising digital designer of just 18 years, known as FEWOCiOUS, to work on a limited collection of

Raf Simons' electric dreams for the FW21 collection Ideas that are unconnected can come together and find a synergy, a calm

Fashion

Raf Simons' electric dreams for the FW21 collection

"Ideas that are unconnected can come together and find a synergy, a calm"

Yesterday Raf Simons' fashion show for the FW21 collection took place. Once again digital fashion show, once again a co-ed show. The show was filmed at the Barenzaal in Genk, a former coal mine filled

Matthew M Williams' first Givenchy sneaker A silhouette that blends luxury and sportswear

Fashion

Matthew M Williams' first Givenchy sneaker

A silhouette that blends luxury and sportswear

Since last June, when he was announced as the new creative director of Givenchy, for Matthew Williams it has been a succession of first times at the helm of the Maison: