Fashion

New Brand Journalism: how is branded content changing in the fashion industry? Brands become publishers again, adding a new space to their digital ecosystem

Fashion

New Brand Journalism: how is branded content changing in the fashion industry?

Brands become publishers again, adding a new space to their digital ecosystem

Branded content marketing, native advertising, sponsored content. These have been the keywords of digital publishing in the last ten years: various definitions that have filled the mouths and notebooks

Our Legacy Work Shop x Stüssy latest collection Summer essentials made with upcycled fabrics

Fashion

Our Legacy Work Shop x Stüssy latest collection

Summer essentials made with upcycled fabrics

Our Legacy Work Shop and Stüssy have joined forces once again for a new collection made out of upcycled residual fabrics. Our Legacy Work Shop was created in 2016 as part of the Swedish bran

Timberland x Aimé Leon Dore's new collaborative Boat Shoes When two icons meet

Fashion

Timberland x Aimé Leon Dore's new collaborative Boat Shoes

When two icons meet

Aimé Leon Dore is probably one of the most celebrated fashion brands of recent years. Its founder, Teddy Santis,

Jacob & Co. has created the first NFT watch  NFTs are now part of the luxury watches world too

Fashion

Jacob & Co. has created the first NFT watch

NFTs are now part of the luxury watches world too

After the world of art, the fashion industry is now the field that more than others is experimenting with the potential of NFTs.

The Patta x Tommy Hilfiger capsule celebrating the Black community For the occasion, Tommy Hilfiger's logo turned into a Pan-African flag

Fashion

The Patta x Tommy Hilfiger capsule celebrating the Black community

For the occasion, Tommy Hilfiger's logo turned into a Pan-African flag

Patta and Tommy Hilfiger have announced the upcoming release of a collaborative capsule focused on the African Diaspora Movement and the black community unit, promoting i

With the rise of e-commerce, how can packaging reduce waste?   From PANGAIA to ASKET, more and more brands are making completely sustainable packaging

Fashion

With the rise of e-commerce, how can packaging reduce waste?

From PANGAIA to ASKET, more and more brands are making completely sustainable packaging

Steve Jobs once said: "Packaging can be theatre, it can create a story.”Last year, due to the health emergency, companies were forced to close down their stores, making consumers rethin

Pitti presents sustainable designers with artificial intelligence The result is an immersive mini-movie called Wonderwall

Fashion

Pitti presents sustainable designers with artificial intelligence

The result is an immersive mini-movie called "Wonderwall"

Wonderwall is the new project born as part of the second edition of Sustainable Style, Pitti Uomo's project dedicated to modern pioneers of sustainable fashion. The second stage of the project

The long-lasting issue of socks with sandals The prerogative of hippies and German tourists or a forbidden fashion treat?

Fashion

The long-lasting issue of socks with sandals

The prerogative of hippies and German tourists or a forbidden fashion treat?

The first decade of the 2000s was a simple and naïve era: Paris Hilton was about to invent the selfie, music videos came out on MTV and clothes were bought at the neighbourhood shop. But eve

Iconic sandals and a sculptural bed in the Birkenstock x Toogood collection The first collaboration between the two brands includes also an apparel and accessories capsule

Fashion

Iconic sandals and a sculptural bed in the Birkenstock x Toogood collection

The first collaboration between the two brands includes also an apparel and accessories capsule

For its latest collaboration, Birkenstock has decided to go beyond the boundaries of fashion to enter the world of interior design and furniture, with an exceptional partner. For the Spr

How are things for Dolce & Gabbana? The current state of play of one of the most complicated cases of recent fashion

Fashion

How are things for Dolce & Gabbana?

The current state of play of one of the most complicated cases of recent fashion

Dolce & Gabbana is a divisive brand, no doubt, but one that for decades has been part of the Italian and international imagination. In public perception, their story is clearly divided, in November 2018, by

Kim Jones co-signs a capsule collection for Converse Featuring the iconic Chuck 70 and a few apparel items

Fashion

Kim Jones co-signs a capsule collection for Converse

Featuring the iconic Chuck 70 and a few apparel items

Kim Jones is definitely one of the most talented and eclectic designers of our time. His unique and avant-garde vision enabled him to be the first to combine aesthetics coming from different worlds, once poles apart, blending them

Gucci, Prada and Armani will turn their headquarters into vaccine hubs For all 13,000 of their employees in Italy

Fashion

Gucci, Prada and Armani will turn their headquarters into vaccine hubs

For all 13,000 of their employees in Italy

Gucci, Prada and Armani will open their headquarters offices to start an internal vaccination campaign dedicated to their employees. As soon as the authorization of th

The top 10 brands perceived as heritage Lots of surprises in the ranking emerged from Cartesio, created by nss together with Lyst

Fashion

The top 10 brands perceived as "heritage"

Lots of surprises in the ranking emerged from Cartesio, created by nss together with Lyst

Last Monday, nss released the first industry paper, created together with Lyst, which collects and analyzes the data that emerged from