Fashion

The subversive aesthetics of Brazilian Core Between Y2K, football and the preservation of Brazilian symbolism

Fashion

The subversive aesthetics of Brazilian Core

Between Y2K, football and the preservation of Brazilian symbolism

At the beginning of the year, the Bloke Core aesthetic had shown a new face of the Y2K revival that has been animating the catwalks for two years now, away from uncovered bellies and graphic tees of du

Remembering Consuelo Castiglioni's time at Marni Birth of a cult brand

Fashion

Remembering Consuelo Castiglioni's time at Marni

Birth of a cult brand

Tomorrow night, after years and years of Milan presentations, Marni will make its debut on the New York catwalks - an overseas escapade that for Francesco Risso is meant to signif

5 things to do in Milan this weekend From 9 to 11 September

Fashion

5 things to do in Milan this weekend

From 9 to 11 September

Now that metropolitan life is back on track, with a much more populated and cheerful Milan than it was a few days ago, the club season is also starting up again, timidly. Between new openings and the subtle, contagious

Zalando's new campaign is a hymn to small everyday pleasures Face of the campaign Paloma Elsseser

Fashion

Zalando's new campaign is a hymn to small everyday pleasures

Face of the campaign Paloma Elsseser

Zalando, Europe's leading fashion and lifestyle platform, has launched a new campaign focusing on the small pleasures of everyday life. "Create Your Moment", through some of the trendiest look

The only time Queen Elizabeth had been to a show was at a  Fashion was serious business for the queen

Fashion

The only time Queen Elizabeth had been to a show was at a

Fashion was serious business for the queen

«Lilibet, your mourning skirt is too short». Thus her grandmother, Queen Mary, had admonished her at the time of her father's death. It was from that instant that Queen Elizabeth realized th

Who gets invited to fashion shows? Inclusiveness is not a prerequisite for entry

Fashion

Who gets invited to fashion shows?

Inclusiveness is not a prerequisite for entry

Fashion weeks are now just around the corner and, show after show, casting after casting, the question remains identical: who gets invited to the fashion shows? If Diesel

What is going on between Chiara Ferragni and Tod's board of directors? The entrepreneur will serve to bring the brand closer to the new generations

Fashion

What is going on between Chiara Ferragni and Tod's board of directors?

The entrepreneur will serve to bring the brand closer to the new generations

UPDATE 08.09.22: After joining the board of Tod's in April 2021, Chiara Ferragni is no longer an independent member of the board of directors of the Marche-based brand

Normcore in new collaboration between Wood Wood and Reebok A sneaker forever

Fashion

Normcore in new collaboration between Wood Wood and Reebok

A sneaker forever

This time around, the Wood Wood brand wants to give space to its Life Store, dedicated to curating a carefully selected assortment of lifestyle items from around the world, by

When Demna discovered Martine Rose's talent The designer's career began within the walls of Balenciaga

Fashion

When Demna discovered Martine Rose's talent

The designer's career began within the walls of Balenciaga

Who is Martine Rose? The name of the Anglo-Jamaican designer is certainly not new to fashion fans, especially now that together with those of Grace Wales Bonne

Our Legacy, Stussy and Denim Tears together for a three-way collab Two is a party, three is a crowd

Fashion

Our Legacy, Stussy and Denim Tears together for a "three-way" collab

Two is a party, three is a crowd

Three cult brands, Swedish Our Legacy and American Stussy and Denim Tears, have joined forces for a new triple collaboration. In fact, Tremaine Emory, current mastermi

Where do workers' rights stand in fashion Widespread dismissals and uncovered wages in Asian production centres

Fashion

Where do workers' rights stand in fashion

Widespread dismissals and uncovered wages in Asian production centres

Amongst widespread lay-offs and uncovered wages, the conditions of Asian workers continue to degenerate. In the main garment production centres of Western brands, located in Bangladesh, Sri Lanka and P

When Prada acquired Helmut Lang One of the first steps toward creating a large Italian luxury group, a project that later failed

Fashion

When Prada acquired Helmut Lang

One of the first steps toward creating a large Italian luxury group, a project that later failed

The debate around the creation and the possible benefits of an Italian luxury group have been dragging on for years now, with conflicting points of view.

Jacquemus' new store is here to stay The Avenue Montaigne location could become the brand's first permanent shop

Fashion

Jacquemus' new store is here to stay

The Avenue Montaigne location could become the brand's first permanent shop

Between fashion shows in exotic locations and a marketing strategy based on involving as many celebrities as possible, Jacquemus has certainly earned a prominent place in the hearts of Gen Z

Dior's invisible strategy in the cinema world Masterpiece of soft marketing or randomness?

Fashion

Dior's invisible strategy in the cinema world

Masterpiece of "soft marketing" or randomness?

Everyone wonders how a haute couture atelier works. You often see pictures of Parisian studios where figures in white coats stand hunched over equally white tables as if they were in a surgical ward -

Nike has rewritten the way we think about materials  Nike Forward and the commitment to sustainability

Fashion

Nike has rewritten the way we think about materials

Nike Forward and the commitment to sustainability

Athletes around the world agree that climate change is an obstacle to the world of sports. This gave rise to Nike Forward, an innovation platform and process that rev

How creative directors' contracts work Clauses, conspiracies, and intellectual property

Fashion

How creative directors' contracts work

Clauses, conspiracies, and intellectual property

Trying to delve inside the clauses of contracts signed by brands and creative directors poses two general problems: the first is the (almost) total absence of information made known by the comp

Louis Vuitton will replicate its SS23 show in China A sign of market restart after new lockdowns?

Fashion

Louis Vuitton will replicate its SS23 show in China

A sign of market restart after new lockdowns?

Following a practice now increasingly common among fashion brands, Louis Vuitton will also bring its latest show to China and to be precise to the coast of Aranya, a resort of more than two hundred hec

The dupes craze is destroying the planet The trend that keeps fast fashion alive

Fashion

The dupes craze is destroying the planet

The trend that keeps fast fashion alive

With 1.5 billion views, the #dupe hashtag on TikTok can safely be taken as the signal of a new buying habit among Gen Z. New in a manner of speaking, since advice on surrogates, knockoffs, and alternat