The first gesture of Benjamin A. Huseby and Serhat Işık upon entering Trussardi was a logo change: the classic greyhound of the historic Italian brand was transformed into an ouroboros, similar to a
Last April 19, Alexander Wang returned to show in Los Angeles with a colossal set in the Chinatown of the Californian capital, open to the public, during which the designer did not grant inte
Dimly lit spaces, loud music and a perfume that, according to urban legend, was sprayed by employees directly into the ventilation system. Looking back on it today, the aesthetic that made Abercrombie & Fit
When Putin's troops invaded Ukraine last February, it was clear from the outset that the consequences would be irreversible and that the surrounding world would not stand by and watch. As the clashes continued and esca
We are in the 60s when Roland Barthes, French critic, semiologist and intellectual guilty of having spent liters of ink in the attempt to define the cornerstones of a fashion theory, writes that the phenomenon
The juggernaut skate brand of the 90s and early 2000s, DC Shoes is gaining serious momentum thanks to its cult followers and iconic silhouettes. DC has announced its partnership with The Andy Warhol Foundation t
Julia Fox is again viral on social networks thanks to the new Supreme campaign, published in recent days and shot by photographer and cult filmmaker Harmony Korine, screenwriter of Kids and always linked
Years ago, scrolling through the various Instagram profiles of influencers, actors or singers, we saw nothing but luxurious hotel rooms, glossy photo shoots or a few cups of coffee next to the cover of a beautiful book
With WEARWEARE Marni takes its first steps into the virtual world, presenting a selection of looks from the Spring/Summer 2022 Vol.2 collection through a 3D lookbook, an AR interface a
The removal of that acute accent that for decades had remained anchored to the first E in the Celine lettering was the symptom of a historic moment for the fashion industry, that over the last few years has seen m
«I want to be the best-dressed rapper in the game» is a pretentious and complicated sounding sentence to say when you haven't released a single album yet and are only known for producing songs. A phrase tha
Beyond the appearances of luxury and the construction of clothes, fashion is a system of constructing meanings. These meanings can change depending on the designer, but more importantly, within a colle
Coachella is arguably the most famous festival in the world. Back in the days when Lana del Rey sang West Coast in 2014,
One of the most repeated phrases of recent weeks, which is going to define the historical moment that the fashion industry is going through, is 'price increase'. Inflation af
Somnium Space is a virtual reality platform founded by Artur Sychov that functions as a metaverse in its own right, with its own economy, currency, games and social experiences. Recently, however,
The relationship that binds New Era to the world of music is undeniable. A very popular brand in the world of hip-hop and rock, and more generally of the American aesthetic, its heritage has expanded w
Between mockery, envy and a stubborn group of people who still don't want to admit that it's a real job, the influencer is a profession that has existed for just over 10 years and yet has already becom
A mass phenomenon spread all over the world, sneakers are a passion shared by every city. In the new Big Fact Report released by StockX, are highlighted the most popular trends in ever
Brain Dead and Oakley announce the re-launch of Oakley Factory Team: the meeting point of art, design, experimentation and functionality through products and multimedi
