At a time when the spectre of pandemic has been overlaid by the spectre of inflation, brands have to find more imaginative ways not only to compete, but also simply to sell. From summits in the Metaverse to fanzi
In today's fashion world, it would be reductive to speak of a "rain of collaborations" - the better word would be "deluge." In the midst of the collaborative fever that has been sweeping the apparel industry for the pa
The first thing that comes to mind to most people, thinking of a model, is still the image of a boy or a girl with statuesque muscles and angelic features, whose physical skills have allowed them to earn a lot
May 4 is, by tradition, Star Wars Day – and it is by virtue of a pun (May the Fourth = May the Force) that does
Moncler Genius and the Gentle Monster brand collaborate for the first time on a collection that extends from eyewear to apparel, inspired by digital culture. Founded in Seoul in 2011 b
Jordan Anderson, editor-at-large of nss magazine and founder of My Queer Blackness, My Black Queerness (MQBMBQ), has been included today in Forbes' ranking of the "30 Under 30" for Europe. His wo
Complaining about the state of the Met Gala, a few days ago, Tom Ford defined i
Buried in the collective memory and far from the public eye, there are some trends that have rightfully gone to the attic in the hope that no one will have the courage to pull them out of their cavern full of bad taste
There was a time when the créme of Western society met, every summer and every winter, in a series of exclusive locations that became, with the passage of time, the main poles of international luxury tourism.
«Coach Carter is definitely influential for me», says Michael B. Hsieh, executive director and co-founder of the NAMESAKE brand along with his two brothers. «It taught me some impo
Dr. Martens and Pleasures, two brands that immediately recall musical subcultures, have presented their new collaboration celebrating the grunge attitude of the 90s and the DIY approac
At the beginning of last November, the authorities had seized in Leini, Piedmont, a stock of 24,000 fake shoes (of which only 20,000 were Nike bootlegs) destined to be sold in the local markets of Nort
Although the world is gradually returning to pre-pandemic rhythms, it is undeniable that the past three years of shutdowns and fake restarts have radically changed our lifestyles, through transformations that persist e
In an era in which mass production has become a philosophy of life, in which fast fashion has found its ideological justification in green washing and even thrifting is practised at a wild pace by Gen Z, there are stil
Each quarter, Lyst's report tracks, by analyzing online consumer behavior, how the dynamics of popularity among brands are changing. Usually the top 20 most popular brands, minimal movements aside, are
For the SS22 season, One Block Down has chosen to join forces with historic Japanese brand Porter-Yoshida & Co. to create a capsule collection capable of representing the spirit of
There are many brands and designers who have collaborated with Uniqlo in recent years, the most notable being certainly JW Anderson and designer Jil Sander with her J+ collection. But the new c
If lately fashion brands have been approaching the world of reading and literature, Valentino
The Y2K aesthetic fever has so disrupted the world of fashion that it is gradually affecting every area of our lives, from cubbing to technology to fast food. The latest 0's style gimmick involves one
New Balance unveiled today the lookbook for the first collection created under the creative direction of Teddy Santis, who was called by the brand in April 2021 to head the Made in USA line. The headliner