Gucci's collaboration with Yuga Labs, the creator of Bored Ape Yacht Club, is the first of many projects that will spring from the creative minds of the two companies and is set to
Mizuno's Noh Mask pack offers a special tribute to Japanese traditions. Inspired by the "Noh," a form of classic dance-drama dating back to the 14th century, three of the brand's insurmountable
TikTok is doing everything it can to stop the federal administration from banning the platform in the United States. This includes paying the travel expenses for the creators of the popular platform to
Last Wednesday, the European Commission published a draft to introduce new regulations against greenwashing. Among the main proposals is the imposition of concrete pro
For the third time, Carhartt WIP and Awake NY have signed a seasonal collaboration. The capsule consists of eight pieces in total and, as always, brings together the workwear aesthetic of Carha
Since Jean Paul Gaultier stepped off the catwalk after the Haute Couture FW20 show, his brand has inaugurated a series of dynamic collaborations, each time offering established and eme
In the past year, whatever series has come out on HBO has inspired a trend or sent the fashion industry into a frenzy. From the Targaryen blond inspired by House of the Dragon to the hegemony that the casts of
Up until recently, e-commerce sites returns used to be free of charge. To compete with giants such as Amazon and entice customers, a policy offering the possibility of canceling their purchase without obli
In July, Bottega Veneta will land in Beijing with a show dedicated to the Chinese audience that will replicate the FW23 show seen at last Milan Fashion Week but with twenty new looks t
A waterfall, a forest, and a sustainable clothing line. Goldwin 0's new campaign, created for the launch of the SS23 collection, immortalises the encounter between man and nature in Japan
PUMA and designer Rhuigi Villaseñor present the third part of their Capsule collection, toasting American classics and New York City. Bringing together past, present,
There were years when Nike's Air Max Day was followed in the same way as ComicCon or the Super Bowl-or Sanremo, if you are reading this article from Italy. Those years, however, are gone. From being an
Forty years ago, in March 1983, the first Swatch model was introduced to the public. It was an immediate success, managing to revive the Swiss watch industry, which at the time was slo
At the beginning of March, digital entrepreneur Danny Postma triumphantly announced the launch of
The fashion bubble has quirks all its own. One of them, when creative directors leave a brand, is to speculate where they will go next and which new designer might take their place. It's a mechanism th
The new frontier of textile innovation, for fashion, is bio-based fibers. From brands that are collaborating with companies that specialize in creating entirely sustainable fabrics, to brands that are
«The story of a timeless friendship and love, never consummated and forever remembered», this is how Beppe Fiorello described his new film, Stranizza d'Amuri, which was presented ye
How did a young London brand become among the most talked about brands in Europe while also being anointed by Virgil Abloh, who wore it during the
Nicole McLaughlin's creative project seems to have no limits. She knows how to turn a real tennis ball into a teacup, bags of candy into Bermuda shorts, Tamagotchi toys into a pair of glasses. Her career, launched in 2
Jeremy Scott's farewell to Moschino, as well as a shock for fans of the brand, surprised many Aeffe representatives. Only a few weeks earlier, during Milan Fashion Week, Scott had explicitly stated he