Culture

What strategies should brands adopt to meet the expectations of Gen Z? In a bleak landscape for the pockets of young buyers

Lifestyle

What strategies should brands adopt to meet the expectations of Gen Z?

In a bleak landscape for the pockets of young buyers

Despite the fact that the younger generation is the most interested in environmental causes, the rising cost of living, as well as the rising prices of items, is pushing them to make choices far remove

Who are the celebrities banned from the Met Gala Between bad experiences and a few too many statements about Anna Wintour

Lifestyle

Who are the celebrities banned from the Met Gala

Between bad experiences and a few too many statements about Anna Wintour

If the Met Gala is one of the most awaited and celebrated events in the celebrity culture, over the years a series of more or less famous celebrities have seen their names deleted from

5 things to do in Milan this weekend 28 to 30 April

Lifestyle

5 things to do in Milan this weekend

28 to 30 April

April is also drawing to a close, spring is in full swing and temperatures are becoming summer-like. Before the scorching heat overtakes us unnoticed, there is still time for tourist weekends consistin

Waiting for Naples A tourism and cultural explosion thanks to a generation of creative people forced to leave

Lifestyle

Waiting for Naples

A tourism and cultural explosion thanks to a generation of creative people forced to leave

It's funny to think that at the very moment, Napoli won its last Maradonian Scudetto - and the last until the end o

The new Bottega Veneta fanzine dedicated to Kate Moss Blazy's eternal passion for the 90s icon

Art & Design

The new Bottega Veneta fanzine dedicated to Kate Moss

Blazy's eternal passion for the 90s icon

A collective vision has always been at the heart of Bottega Veneta, ever since it was founded in 1966, and it is precisely this spirit that underpins the brand's new books, edited by artistic director

Three days of Coachella euphoria We didn't see Frank Ocean, but Zendaya made a surprise appearance

Lifestyle

Three days of Coachella euphoria

We didn't see Frank Ocean, but Zendaya made a surprise appearance

Boasting itself as the most internationally diverse music festival, Coachella continues to use it

Why Italian museums are suffering from an unusual shortage of staff  Although the number of visitors has returned to pre-pandemic levels

Art & Design

Why Italian museums are suffering from an unusual shortage of staff

Although the number of visitors has returned to pre-pandemic levels

Italian museum institutions are more often than ever being forced to close for long periods of time, even during the holidays, and applying reduced opening hours due to a lack of staff. The&nbs

How often should we wash our clothes? Expert advice may surprise expectations

Lifestyle

How often should we wash our clothes?

Expert advice may surprise expectations

According to sociology, the rules on personal hygiene that we are taught depend mostly on the expectations of the society and cultures in which we grow up. For centuries, unwritten rules on personal cleanliness have be

AW LAB is looking for the new Italian musical talent The retailer launched a contest with participation in the Sequoie Music Park in Bologna as a prize

Lifestyle

AW LAB is looking for the new Italian musical talent

The retailer launched a contest with participation in the Sequoie Music Park in Bologna as a prize

On April 18th, AW LAB announced the start of its new contest PLAY WITH MUSIC, designed to find the next Italian musical phenomenon. Contestants will perform in front of an audience in

Gen Z cannot afford original or sustainable products  Why the new generation continues to invest in dupes and fast fashion

Lifestyle

Gen Z cannot afford original or sustainable products

Why the new generation continues to invest in dupes and fast fashion

According to a recent study by Untold Insights, the cost of living crisis is having a negative effect on the quality of purchases of younger generations. Forced to prefer cheaper

Which products have the longest life cycle? A list compiled by Klarna and Reddit to promote responsible shopping reveals this

Lifestyle

Which products have the longest life cycle?

A list compiled by Klarna and Reddit to promote responsible shopping reveals this

On the occasion of Earth Week, during the days celebrating the planet and promoting respect for the environment, banking platform Klarna decided to work together with the cohesive

The campaign featuring Botticelli's Venus is proof that institutions don't know how to communicate Dialogue with an unfamiliar generation

Art & Design

The campaign featuring Botticelli's Venus is proof that institutions don't know how to communicate

Dialogue with an unfamiliar generation

"Italy: open to meraviglia" is the name of the new campaign developed by the Ministry of Tourism together with Enit to promote Italy throughout the world. It focuses on a rejuvenated

5 things to do in Milan this weekend April 21 to 23

Lifestyle

5 things to do in Milan this weekend

April 21 to 23

Design Week is now winding down. From Milan to Rho Fiera and with the many initiatives planned around the city, the one nearing its conclusion has been an edition that focuses increasingly on circulari

A brief history on Drake and The Weeknd's inexistent new hit Artificial intelligence has declared war on the music industry

Lifestyle

A brief history on Drake and The Weeknd's inexistent new hit

Artificial intelligence has declared war on the music industry

What will the relationship between Artificial Intelligence and the recording industry be like in the future? Over the past few days, a story has been circulating about Hear

10 tables that have made the history of Italian design Please use a coaster

Art & Design

10 tables that have made the history of Italian design

Please use a coaster

The table is an object that has accompanied human civilization since its beginnings. It is no coincidence that it is one of the few pieces of furniture that still retains all its deep social me

How much does a weekend at Coachella cost? We calculate the total expense of three days in America's most famous desert

Lifestyle

How much does a weekend at Coachella cost?

We calculate the total expense of three days in America's most famous desert

Bad Bunny, Frank Ocean, Calvin Harris, Rosalía and Kali Uchis; this year's Coachella Festival line-up includes artists from the music scene who have made history, and whose immense following has led thousands of fans

Water is the unique protagonist of Google's installation for the Salone del Mobile  An immersive experience that explores our connection with one of the founding elements of life on earth

Art & Design

Water is the unique protagonist of Google's installation for the Salone del Mobile

An immersive experience that explores our connection with one of the founding elements of life on earth

For the new edition of the Salone del Mobile of Milan, the inspiration behind the installation presented by Google is water, an unique element that becomes the protago

Why are TikTokers obsessed with other people's money? On the Chinese social network more and more content fuels the dream of becoming rich

Lifestyle

Why are TikTokers obsessed with other people's money?

On the Chinese social network more and more content fuels the dream of becoming rich

On TikTok, the 'gurus' spread motivational content to become rich and famous with minimal effort. The Chinese social network's algorithm - with its unprecedented ability to make certain content go vira