Culture

The link between Mercedes Maybach and hip-hop culture How the German automaker entered the rap narrative

Pills

The link between Mercedes Maybach and hip-hop culture

How the German automaker entered the rap narrative

There are bars that go down in rap history for their deep meaning, for the joints they generate or simply because they are beautiful, then there is "Racks on racks on racks, Maybachs on 'Bachs on 'Bachs on 'B

The street style of Milan Fashion Week All the best looks warned on city streets

Reportage

The street style of Milan Fashion Week

All the best looks warned on city streets

In a sun-stricken Milan, Milan Fashion Week Men's SS23 was staged. Accomplice to the almost 36° heat, street style adapted to necessities, combining the useful with the delightful: the result is outfi

Who is afraid of Gen Alpha? Who are the children of the Millennials

Lifestyle

Who is afraid of Gen Alpha?

Who are the children of the Millennials

With Gen X we said goodbye to the radio, with the Millennials we discovered the Xbox, with Gen Z we said goodbye to Internet Explorer: the evolution of technology has such a strong impact on our daily lives that it has

Why does the Pride merch look so shoddy? The colors of the rainbow, perhaps, are not enough

Lifestyle

Why does the Pride merch look so shoddy?

The colors of the rainbow, perhaps, are not enough

At the dawn of June, as Elon Musk's controversial tweet reminded us, our feeds are beginning to be tinged with rainbows. And along with them, so do store windows, t-shirt prints, corporate lo

5 things to do in Milan this weekend From 17 to 19 June

Lifestyle

5 things to do in Milan this weekend

From 17 to 19 June

Fashion Week, the most important week of the Milanese summer, has finally arrived. The general flight to seaside destinations will be reversed by the influx of stars, models and designers from all over the world ready to brave the

The map of Milan Fashion Week Men's FW23 Fashion brings the heath to the town

Pills

The map of Milan Fashion Week Men's FW23

Fashion brings the heath to the town

With Milan Fashion Week behind us, the fashion industry moves on to Paris. Until June 25, the French city will once again be the theater of fashion, welcoming hundreds of industry insi

The map of Milan Fashion Week Men's FW22 Fashion brings the heath to the town

Pills

The map of Milan Fashion Week Men's FW22

Fashion brings the heath to the town

One week after the Salone del Mobile, Milan Fashion Week SS23 Men's is about to begin. This edition, the first to take place unhindered and unimpeded in almost two years, will be short but intense: the

The map of Milan Fashion Week Men's FW22 Fashion brings the heath to the town

Pills

The map of Milan Fashion Week Men's FW22

Fashion brings the heath to the town

With Milan Fashion Week behind us, the fashion industry moves on to Paris. Until June 25, the French city will once again be the theater of fashion, welcoming hundreds of industry insi

The map of Milan Fashion Week Men's FW22 Fashion brings the heath to the town

Pills

The map of Milan Fashion Week Men's FW22

Fashion brings the heath to the town

Paris Fashion Week Women's SS23 has begun. The city has already filled with editors, independent journalists, buyers and celebrities who have come from all over the world to attend the presentation of

The best of street style at Pitti Uomo 2022 Style immortalized on the streets of Florence

Reportage

The best of street style at Pitti Uomo 2022

Style immortalized on the streets of Florence

The 102 edition of Pitti Uomo, the event that every year gathers inside the magical spaces of the Fortezza da Basso the best of men's fashion proposals, has just ended. 

The Naples of a thousand faces in Tales From Underground A publishing project that tells the story of the Neapolitan city

Lifestyle

The Naples of a thousand faces in Tales From Underground

A publishing project that tells the story of the Neapolitan city

Tales from Underground is an editorial project centered on the multidimensional narrative of a complex city like Naples: suburbs, neighborhoods and subcultures open up in the most direct and

Hogan turns the metaverse into reality for Design Week 2022 Between virtual worlds, talks on the metaverse, and NFTs becoming real

Reportage

Hogan turns the metaverse into reality for Design Week 2022

Between virtual worlds, talks on the metaverse, and NFTs becoming real

How does one make a virtual world real? And how does the incursion of one reality into another occur? «Intangibility is tangible, as an artist, you create something whether it is real or digital,

The street style of London Fashion Week The best outfits warned on the streets of the English city

Reportage

The street style of London Fashion Week

The best outfits warned on the streets of the English city

It may have been the contemporaneity with Milan Design Week, but the latest edition of London Fashion Week seems to have gone decidedly under the radar. Despite this from June 11 until June 13

Virgil Abloh's Legacy at Design Week 2022 The tribute comes from the world of design

Lifestyle

Virgil Abloh's Legacy at Design Week 2022

The tribute comes from the world of design

«Off-White™ is one of the few people who can sell a mug, a rug, an ashtray and a leather jacket» declared Andrea Grilli, CEO of New Guards Group, a few months ago. And, months af

The Block Party comes to Milan with adidas Originals x Foot Locker How to win tickets for the most exclusive party of the season

Lifestyle

The Block Party comes to Milan with adidas Originals x Foot Locker

How to win tickets for the most exclusive party of the season

According to the New York Times, it was 7 May 1945, when the news spread that Germany had withdrawn from World War II and New York's mayor, Fiorello Henry La Guardia, had to vehemently ask citizens to

The best of the Milan Design Week 2022  Design invades city streets

Reportage

The best of the Milan Design Week 2022

Design invades city streets

This edition of Milan Design Week will be remembered for years to come: after a two-year forced stop, the Salone del Mobile and Fuorisalone returned in full force to enliven the city,

Design for community: interview with Koji Yanai The son of the founder of Uniqlo talks about his project The Tokyo Toilet that arrived in Milan last week

Art & Design

Design for community: interview with Koji Yanai

The son of the founder of Uniqlo talks about his project "The Tokyo Toilet" that arrived in Milan last week

«Going to the bathroom is an activity that people must do as long as they are human, regardless of gender, nationality, politics, religion, disability, and many other factors», tells Koji Yanai

 5 things to do in Milan this weekend  From 10 to 12 June

Lifestyle

5 things to do in Milan this weekend

From 10 to 12 June

With the ribbon-cutting ceremony, the Salone del design was inaugurated: until Sunday 12 June, 2,200 exhibitors will enliven the city of Milan after a two-year standstill. One of the best-loved events

Gufram is still the ultimate Italian design radical avant-guard From the 60s to Asap Rocky, we talked to Charley Vezza about Gufram's present and future

Art & Design

Gufram is still the ultimate Italian design radical avant-guard

From the 60s to Asap Rocky, we talked to Charley Vezza about Gufram's present and future

“The thing that intrigues me, however, is that in Italian the word "radical" is so similar to the word "root", as if to produce a great upheaval it was always necessary to have your feet firmly planted on the ground”. 

Timberland enters Metaverse A new Fortnite experience in partnership with Unreal Engine and Conceptkicks

Lifestyle

Timberland enters Metaverse

A new Fortnite experience in partnership with Unreal Engine and Conceptkicks

In partnership with Epic Games' Unreal Engine and creative footwear design studio CONCEPTKICKS, Timberland presents a unique design innovation experience: physical and virtua