Culture

The outdoor aesthetic according to Moon Boot Protecht The brand's new Protecht line against the backdrop of forests and alpine peaks

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The outdoor aesthetic according to Moon Boot Protecht

The brand's new Protecht line against the backdrop of forests and alpine peaks

The majestic sky overlooking the Alps, the wind in the trees of the forest, the river th

5 things to do for the Milan weekend From May 7 to 9

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5 things to do for the Milan weekend

From May 7 to 9

The second weekend of the yellow zone in Milan: the enthusiasm is so much, the weather fortunately still clement and the curfew painfully in force. But don't worry - you can live even before ten o'cloc

The most complete book about Gio Ponti ever written Coming in June from Taschen, with a limited edition of only 5000 copies

Art & Design

The most complete book about Gio Ponti ever written

Coming in June from Taschen, with a limited edition of only 5000 copies

Taschen announced the release of a new book on the life and work of Gio Ponti – one of the most complete monographs ever compiled on the Milanese architect, created in collaboration

What went down at the opening of the Supreme store in Milan  The brand's 13th store has opened in the heart of the Brera district

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What went down at the opening of the Supreme store in Milan

The brand's 13th store has opened in the heart of the Brera district

There's been great talking about a possible opening of a Supreme store in Milan for a very long time now, years even. There had been so many rumours and leaks, which promptly ended in nothing. Due

Maserati's new car sounds by music artist Dardust Automotive and sound design together for a 360° driving experience

Art & Design

Maserati's new car sounds by music artist Dardust

Automotive and sound design together for a 360° driving experience

Maserati has just announced that it has partnered with Dardust to create the beeps and chimes of its new models. Dario Faini, aka Dardust, is perhaps one of the main Italian producers

Prada will support Damien Hirst's exhibition in Rome Entitled Archaeology Now, it will take place at the Galleria Borghese starting June 8

Art & Design

Prada will support Damien Hirst's exhibition in Rome

Entitled "Archaeology Now", it will take place at the Galleria Borghese starting June 8

Damien Hirst is an artist very close to Miuccia Prada, which is why the brand that bears her name will finance an exhibition dedicated to about 80 of his works that will be held in Rome at t

A Scudetto party in the streets of Milan Toni Brugnoli - Inter fan and photographer - captured the essence of winning a scudetto

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A Scudetto party in the streets of Milan

Toni Brugnoli - Inter fan and photographer - captured the essence of winning a scudetto

Despite the controversies, the celebrations of Inter's nineteenth Scudetto flooded the streets of central Milan on Sunday afternoon. From Piazza Duomo to the Castle, the fans celebrated the en

Milan's fashion cars An automotive reportage through the streets of the most fashionable quadrilateral of the city

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Milan's fashion cars

An automotive reportage through the streets of the most fashionable quadrilateral of the city

Watches, jewels, handbags and cars have always been the most immediate signal of a very specific status symbol. A constant that hasn't changed even in times of a pandemic, a moment that has instead strengthened certain values alre

Fashion, memes and everything else: interview with Pietro Terzini The visual artist told us about creativity, the digital world and how bars are the last bastion of culture

Art & Design

Fashion, memes and everything else: interview with Pietro Terzini

The visual artist told us about creativity, the digital world and how bars are the last bastion of culture

Simplicity and irony are the two main characteristics of Pietro Terzini's art. His slogans written as graffiti on the packaging and logos of the most famous fashion brands, all published on his page

5 hotels to rediscover nature in Italy Sea, mountain, countryside, hill

Art & Design

5 hotels to rediscover nature in Italy

Sea, mountain, countryside, hill

In recent times the world of tourism has changed: the attention to historic cities and their monuments has been replaced by a search for nature and the experiences it reserves. It is precisely on this

5 things to do for the Milan weekend  FINALLY!

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5 things to do for the Milan weekend

FINALLY!

It feels almost surreal to go back to write this type of articles after more than a year, so much so that we don't even remember what we did during the weekends in Milan, or in general, in our previous life. As expected, it won't be the sprin

Zara Home has launched its cooking page And the food looks delicious

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Zara Home has launched its cooking page

And the food looks delicious

In 2021 the proposal of a living brand must necessarily go beyond the physical products that it offers. A cue that Zara Home grabbed by presenting

The capsule by ANTI-DO-TO to build a skatepark in Gaza  A project born in Milano Centrale with the help of GAZA FREESTYLE

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The capsule by ANTI-DO-TO to build a skatepark in Gaza

A project born in Milano Centrale with the help of GAZA FREESTYLE

To finance the completion of the "Ha'ramba" skatepark in the port of Gaza City, ANTI-D

Why Netflix Italia's Zero series is a must watch  The superhero show tells a humurous, captivating & multi-layered story of Black culture and identity in the Italian context

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Why Netflix Italia's "Zero" series is a must watch

The superhero show tells a humurous, captivating & multi-layered story of Black culture and identity in the Italian context

After months of anticipation, Netflix Italia’s original series entitled Zero premieres online today. Written and ideated by Antonio Dikele Distefano , who took inspiration from his novel “I have never been

The Apple AirTag will have a Hermès case The marriage between luxury and the Cupertino house continues

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The Apple AirTag will have a Hermès case

The marriage between luxury and the Cupertino house continues

If you're one of those people able to losing any object, then the AirTag was