Culture

The new Logo of Los Angeles and the branding problem of Italian tourism Every market needs its brands, including Italian tourism

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The new Logo of Los Angeles and the branding problem of Italian tourism

Every market needs its brands, including Italian tourism

Shepard Fairey, the American artist behind Obey and Obama's "Hope" poster, has created a new city logo for Los Angeles along with design studio House Industries. The

The best street style from Paris Haute Couture  Editors, models and celebs, the fashion industry is back in Paris

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The best street style from Paris Haute Couture

Editors, models and celebs, the fashion industry is back in Paris

Thanks to a busy schedule of physical fashion shows, exclusive events and parties as it was 2019, the Haute Couture fashion week is reminding many of what it was like to take part in a Fashion Week before the pandemic. 

The four great tennis slams portrayed by Martin Parr In his new book, the legendary English photographer captures the tennis aesthetic on and off the court

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The four great tennis slams portrayed by Martin Parr

In his new book, the legendary English photographer captures the tennis aesthetic on and off the court

From 2014 to 2018, Martin Parr was granted exclusive access to the four grand slams that dominate the world of tennis: the red clay of Roland Garros, the green grass of Wimbledon,

The transformation of Palazzina SUNNEI The Milanese brand's headquarters expand and add a new wing

Art & Design

The transformation of Palazzina SUNNEI

The Milanese brand's headquarters expand and add a new wing

In May last year, Sunnei, the brand founded by Loris Messina and Simone Rizzo, had inaugurated its new headquarters, Palazzina SUNNEI, a minimalist creative hub that h

The Voice of students on the walls of Milan’s Politecnico The Poli Urban Colors street art project at the Bovisa campus, realized with the support of Vans

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The Voice of students on the walls of Milan’s Politecnico

The Poli Urban Colors street art project at the Bovisa campus, realized with the support of Vans

The Voice of students on the walls of Milan’s PolitecnicoThe Poli Urban Colors street art project at the Bovisa campus,

What the Black creators' TikTok strike is really about A protest to see their work recognized and credited, even in Italy

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What the Black creators' TikTok strike is really about

A protest to see their work recognized and credited, even in Italy

In that section of TikTok made of and thriving thanks to viral dances and easy-to-replicate choreographies - a very important section for the success and growth of the app - the platform algorithm makes a simple d

Naomi Osaka's life and career in a new Netflix docuseries Available from July 16th

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Naomi Osaka's life and career in a new Netflix docuseries

Available from July 16th

More than a year after the success of The Last Dance, Netflix once a

The fantastic world of Italian museum merch From simple souvenirs to hallmarks of a community

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The fantastic world of Italian museum merch

From simple souvenirs to hallmarks of a community

Every museum path in the world ends in the inevitable gift shop. A place where there are books, t-shirts and commemorative hats, tote bags and all sorts of hamlets on which you can print on top of a fa

Raffaella Carrà was the last pop icon of Italian music More of a cultural pioneer than a mere entertainer

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Raffaella Carrà was the last pop icon of Italian music

More of a cultural pioneer than a mere entertainer

Raffaella Carrà was part of everyone's life: those who were young when there were still black and white TV and Canzonissima '70 will remember her in a miniskirt, to scandalize our grandmothers; those w

The best street style at Pitti Uomo 2021 - Part II Tailored suits and sneakers on the streets of Florence

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The best street style at Pitti Uomo 2021 - Part II

Tailored suits and sneakers on the streets of Florence

After a timid return to the streets of Florence, Pitti Uomo 2021 has given space once a

The €100 million project that will revolutionize the south of Milan The redevelopment will be curated by Rem Koolhaas' studio and Laboratorio Permanente

Art & Design

The €100 million project that will revolutionize the south of Milan

The redevelopment will be curated by Rem Koolhaas' studio and Laboratorio Permanente

Plans to transform Milan into a smart & green city continue with a grandiose project for the redevelopment of the Giambellino-Lorenteggio area with the Scalo San Cristoforo togethe

Maserati meets Massimo Bottura When culture and art are the main ingredients to go beyond the boundaries of imagination

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Maserati meets Massimo Bottura

When culture and art are the main ingredients to go beyond the boundaries of imagination

"Composing a dish is like assembling a car: the right proportions and joints to create a symphony". There are many points in common in the creative process of making a dish or assembling a car like a Maserati.

The heritage and the future of PUMA in the new Wild Rider sneaker The latest silhouette part of an iconic line told by its creator

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The heritage and the future of PUMA in the new Wild Rider sneaker

The latest silhouette part of an iconic line told by its creator

Within the sneaker game, PUMA has always occupied a prominent place, relying both on its very rich archive and on a dynamic vision towards the future. A collage of present, past and

The beauty of Milan at night according to Michele Arrabito The photographer tells it through the photos of the book Barlume

Art & Design

The beauty of Milan at night according to Michele Arrabito

The photographer tells it through the photos of the book "Barlume"

Milan has two faces, one day and one nocturnal. The night knows how to change the face of this city and it's precisely this new face, the face of its most neglected and secondary neighbourhoods, that

What went down at Polimoda's graduation show in Florence A monumental fashion show-installation in Santa Maria Novella, between fashion, art and music

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What went down at Polimoda's graduation show in Florence

A monumental fashion show-installation in Santa Maria Novella, between fashion, art and music

Last Tuesday in Piazza Santa Maria Novella in Florence Art Thou: Final Graduation show by Polimoda Firenze was held. The show, which included 100 looks created by 27 different young de

What went down at NABA students' projects presentation  An edition dedicated to support the theme of sustainability with Planet Dresses

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What went down at NABA students' projects presentation

An edition dedicated to support the theme of sustainability with "Planet Dresses"

Last Tuesday Planet Dresses – The NABA Campus Fashion View 2021 was held, the presentation of the collections of young fashion designers of the Academy that, for this year, focused

Has Instagram become a place for boomers?  Or we are the boomers?

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Has Instagram become a place for boomers?

Or we are the boomers?

There was a time in our lives when our identity wasn't defined by the clothes we wore, by our, or by our personality, but by one, seemingly insignificant detail: the cover image on our Facebook profile. If you are too young to rem

The best street style at Pitti Uomo 2021 - Part I A bohemian style in the streets of Florence

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The best street style at Pitti Uomo 2021 - Part I

A bohemian style in the streets of Florence

After a rough year, made of closures, lockdowns and postponements, Pitti Uomo was finally ready to take place, the event that every year gathers the best of men's fashion proposals within the magical frame of the

The premiere of BODY at Palazzo Monti Part of the contemporary art exhibition Pazzo Palazzo 2.0 which will remain open until July 26th

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The premiere of BODY at Palazzo Monti

Part of the contemporary art exhibition Pazzo Palazzo 2.0 which will remain open until July 26th

On Saturday, June 26 in the alleys of the centre of Brescia, Palazzo Monti opened its spaces to the public for Pazzo Palazzo 2.0, a contemporary art exhibition which, among other artworks

Fondazione Prada has opened its outdoor cinema in Milan Dedicated to the screening of the Multiple Canvases film series

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Fondazione Prada has opened its outdoor cinema in Milan

Dedicated to the screening of the "Multiple Canvases" film series

On the occasion of the reactivation of its summer screening program, the Cinema building of Fondazione Prada has totally transformed with its movable walls that, for the first time, will be completely