According to the annual report published by Brand Finance, Nike is the brand with the most value in the world thanks to its 33.2 billion dollars, a growth of 9% compar
For over 30 years, the Air Max line has been the cornerstone of the entire Nike offering, a phenomenon which led Nike to rethink its marketing stra
If you have some savings and want to expand your sneaker collection, Sotheby's might have something for you. The entire collection The 10 created by Nike together with
Now that the Metaverse is here to stay, companies have been scrambling for some time to hire professionals tasked with creating a virtual reality of it that is as immersive as possible: Nike, A
UPDATE 02/14/2022: The Sotheby's auction for the coveted Nike Air Force 1 x Louis Vuitton, among the last Virgil Abloh creations before his tragic dea
In 2022, years after the streetwear phenomenon, the sneaker market has reached a state of extreme saturation. Release after release, the sneaker culture began to look to the past, discovering itself pa
On Thursday Nike sued StockX in the New York Federal Court for stopping the sale of NFTs related to shoes with the iconic Swoosh "based on the brand's products wit
Few sneakers have a more cult history than the Nike Zvezdochka – perhaps the most legendary project by an equally legendary designer: Marc Newson. Born in Sydney, Marc Newson spent m
Josh Gerben, founder of a cutting-edge law firm specializing in trademarks, which had already revealed Nike's intentions to expand into the Metaverse last November, again turned to Twi
Today, Hugo Boss announced that it will expand the presence of its workers and factories in Europe, specifically in Turkey, to shorten the supply chain and not have t
If the race to the Metaverse is looking more and more like the race to space, Nike may have taken a decisive step towards the Moon. In a surprise blow, the company announced the purcha
Complex magazine recently announced that, according to some anonymous sources, since last November some of Nike's top designers have abandoned the brand. Among them would be
After Virgil Abloh's passing last week, it was only a matter of time before Nike decided to get its hands on the release date of its sneakers created in collaboration
What happens when you unlock your phone, enter Instagram and see a post announcing the death of your favorite designer? I didn’t know until yesterday, but at the same time even now that hours have passed I feel
Problems continue for Nike's supply chain, forced to cancel several orders due to production problems related in large part to the impact of the pandemic on the brand's entire production chain. The new
There was a particular energy at this year's edition of BOTY, the Battle of the Year in Montpellier, a breakdance tournament that, born in 1990 with the name of International Breakdance Cup has grown o
Nike and adidas have officially entered the metaverse. The Beaverton brand announced today the inauguration of its own platform on Roblox named Nikeland while adidas invited members of its adidas C
It took little more than a week to give time to the fashion industry to begin the progressive abandonment of Travis Scott as a result of the tragedy of the Astroworld Festival in which
NFT, a term that is heard almost everywhere, but to which few know how to attribute a precise meaning, first and foremost brands. Precisely those who should use digital tokens to colonize the virtual m
If the idea of a Metaverse seems more and more possible after the announcement of