To celebrate the 30th anniversary, Nike will release a new version of the Air Jordan 4 OG Retro in Bred colorway, characterized by all the distinctive features of the silhouette with the addition
***UPDATE***The release date of the Mars Yard Overshoe has finally revealed after several postponements.Friday, May 10th the sneaker will be finally available at retail price €45
One of the most significant collaborations of last year was that of Levi's for Jordan Brand, for the realization of three Air Jordan 4 colorways To keep alive the relationship between Nike and the Ame
In the last hours have been leaked new colorways of the long-awaited Nike LDV Waffle in collaboration with the Japanese brand sacai. The last colorway surfaced is characterized by a m
For the summer season '19, Nike has decided to combine a Volt colorway with a chunky silhouette - two of the most popular trends – giving life to M2K Tekno "Triple Volt".
In an article published on GQ in February 2018, Jake Wolfe underlined the enormous relevance that the Boost technology had in the recent adidas’ revenue increase and branding, «So much so that we've star
After the success of the self-lacing shoes Adapt BB, Nike is increasingly oriented to expand its sector of smart sneakers.
We all know it but we find it hard to admit, simplicity always wins, on all fronts, even in outfits.The concept of basic clothing has taken on a completely different meaning in recent years: it has become cool. The simpler an
Every year Nike pays tribute to 4/20 - a day dedicated to cannabis - with special releases playing on double meanings. This year Nike has chosen the combination Dunk SB High mixed to Dog Walker weed, hence the nam
Apparently, the best was yet to come!It seems that Nike is ready to release a new reiteration of the OG model of the 1985 Air Jordan 1 Banned "Bred". Not too soon, the release, in fact, seems
Finally, also in Europe, we will have the opportunity to buy the sixth sneaker winner of the Nike On Air Contest: The Air Max 1 "Tokyo Maze". Born from the mind of the creative
It seems that the roads of Virgil Abloh and Nike are destined to meet again.After the end of "The Ten" project, a prototype of a new sneaker had already been glimpsed in collaboration
One of the most hyped sneakers is the Nike Air Force 1 Low in collaboration with Travis Scott. If you have followed the artist's IG stories you know it was possible to see and take a closer look at the si
Nίκη, daughter of the Pallant Titan and the Nymph Styx, the personification of victory. If you think about it, everything seems perfect, if this is the starting point.Actually, the history of the most recognizable logo on earth has a f
At the "Nike On Air Contest" during TalkSole event in Honk Hong, Hiroshi Fujiwara – head of fragment design – made a presentation talking about his previous Nike collaboration
During Design Week, Milan is at the centre of the international design scene with a myriad of events and exhibitions located around the city. The sneakers, which have become a cult object at the centre of everyone's attention, are
After the successful collaboration for The Ten and the outfit designed for Serena Williams for the last US Open, Off White and Nike are about to
Finally, Spring has arrived!We usually say this because, after the cold, the rain and the frost nature return colours and the sun to warm us up. This time, however, we say this because this season will be a packed spring
One of the best designs that got revealed on Nike’s Air Max Day of upcoming Max models was a new bright orange edition Air Max sneaker designed by Heron Preston. The shoe which marries the Air Max 720 and
***UPDATE***The EU release date has been delayed. The drop will now take place next month on May 16th.During this spring Jordan Brand will release a new Jordan 1 High OG