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MSCHF's new fragrance smells like petrol The collective's latest workwear-inspired gimmick

Lifestyle

MSCHF's new fragrance smells like petrol

The collective's latest workwear-inspired gimmick

MSCHF is a New York-based collective of creatives and designers whose offbeat and unpredictable creations poke fun at an industry considered elitist and classist. The well-known interdisciplinary

5 things to do in Milan this weekend From 27 to 29 January

Lifestyle

5 things to do in Milan this weekend

From 27 to 29 January

Despite sub-zero temperatures, leaden skies and a seasonal depression that does not seem to be letting up, Milan remains one of the most exciting c

Adventure, roots, consciousness: a sense of belonging behind Homeland An interview with the two creatives who curated the exhibition organized by nss magazine

Lifestyle

Adventure, roots, consciousness: a sense of belonging behind Homeland

An interview with the two creatives who curated the exhibition organized by nss magazine

The world is full of art exhibitions, perhaps less so of perspectives. Homeland springs from the need to explore the concept of belonging, seen through the personal perspective of Italian-Egyp

Why Hollywood is bringing back stars from the past  Could the era of fast celebrities be over?

Lifestyle

Why Hollywood is bringing back stars from the past

Could the era of "fast celebrities" be over?

In Hollywood, 20th-century glamour has been taken away by social media, taking together with it the air of mystery that once made movie stars fascinating. Pseudo divas trying to wade through the crowd

Why viral dances are filling movies   In the same footsteps as Wednesday and Matilda, M3gan's dance moves are a TikTok hit

Lifestyle

Why viral dances are filling movies

In the same footsteps as Wednesday and Matilda, M3gan's dance moves are a TikTok hit

Just when social media seemed to have moved away from the craze of viral dances, such as the Renegade and Say So tunes that dominated 2020, the film industry seems to have decided to go all in on them

Why Zoolander is still a modern film despite the years  It's not just about blue steel

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Why Zoolander is still a modern film despite the years

It's not just about blue steel

Zoolander is back, and it doesn't seem to be going away anytime soon. The film, written, directed, and starred by Ben Stiller, is a window into the world of haute couture and

Remo Ruffini bets on Neapolitan pizza His holding company acquired 47.5 percent of Concettina ai Tre Santi

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Remo Ruffini bets on Neapolitan pizza

His holding company acquired 47.5 percent of Concettina ai Tre Santi

Moncler chairman Remo Ruffini has decided to invest in the food world again by focusing on Neapolitan pizza. Specifically, Archive, an independent company controlled by Ou(r) Group, th

5 things to do in Milan this weekend From 20 to 22 January

Lifestyle

5 things to do in Milan this weekend

From 20 to 22 January

With temperatures below freezing, leaden skies and snow threatening to fall at any moment, the desire to go outside is definitely not there. But to escape the so-called 'seasonal depression', time in t

Casio earned $70 million thanks to Shakira Media exposure worth $40 million for Rolex thanks to social media conversations

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Casio earned $70 million thanks to Shakira

Media exposure worth $40 million for Rolex thanks to social media conversations

«They traded a Ferrari for a Twingo, a Rolex for a Casio», reads an excerpt from Shakira's latest track, Bzrp Music Sessions #53, released on YouTube on Thursday 12 January. The res

Who are the 'Zillenials' and why they are the new target group for luxury brands  A free zone between Millennials and Gen z with purchasing power

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Who are the 'Zillenials' and why they are the new target group for luxury brands

A free zone between Millennials and Gen z with purchasing power

In the narrative that pits Millennials and Gen Z eternally against each other, a free zone seems to promise unexplored peace accords. These are the 'Zillenials'

Should Wikipedia beg us for less? Why the tone in fundraising advertising does not appeal to the volunteer community

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Should Wikipedia beg us for less?

Why the tone in fundraising advertising does not appeal to the volunteer community

Wikimedia, a non-profit foundation that develops Wikipedia, among other things, employs about 700 people, has annual revenues of more than $150 million and net assets of $240 million.

Are TikTok users rebelling against the algorithm? The creators who respond to social alienation in surrealist strokes

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Are TikTok users rebelling against the algorithm?

The creators who respond to social alienation in surrealist strokes

Within the realm of countless TikTok hashtags that represent anything from budding movements to well-established trends, two stand-out of the mix. Whether you’ve heard of them or not, #nichetok and #corecore

Patagonia ha fatto una lavatrice Una collaborazione con Samsung per combattere le microplastiche

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Patagonia ha fatto una lavatrice

Una collaborazione con Samsung per combattere le microplastiche

In a world where collaborations mostly focus on shoes or capsule collections, Patagonia has decided to produce a washing machine. Of course, it didn't produce it on its own but in collaboration with

5 things to do in Milan this weekend From 13 to 15 January

Lifestyle

5 things to do in Milan this weekend

From 13 to 15 January

Fashion Week is here and with it that punctual rush of international flair that enlivens the streets. Milan is ready to treat us to a weekend of events showcasing the best the city has to offer, and to

Does the US government want to ban TikTok forever? What has happened since Joe Biden signed legislation to remove the app from federal government devices

Lifestyle

Does the US government want to ban TikTok forever?

What has happened since Joe Biden signed legislation to remove the app from federal government devices

A few weeks ago, US President Joe Biden signed a law to remove the fashionable new favorite app from federal government devices. The 'No TikTok on Government Devices Act' give

The future of the Noma after its closure A decision dictated by the need for change in the name of sustainability

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The future of the Noma after its closure

A decision dictated by the need for change in the name of sustainability

«Starred cuisine needs to rethink its entire industry, it's just too difficult. Financially and emotionally, it does not work: as an entrepren

Frank Ocean will be one of the headliners at the Coachella 2023  The most diverse edition ever?

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Frank Ocean will be one of the headliners at the Coachella 2023

The most diverse edition ever?

Last night, the lineup for Coachella 2023 was announced, the most popular music festival will take place over two separate weekends, the first from 14 to 16 April and the second from 21 to 23 April. Th

Is this the end for the Silicon Valley myth? When a utopia becomes a dystopia

Lifestyle

Is this the end for the Silicon Valley myth?

When a utopia becomes a dystopia

It's not a good time for Silicon Valley - the San Francisco Bay Area industrial district that has spawned start-ups and multinationals that have shaped our lives online and offline. 2022 was the year t

Milan's Garage Traversi finds new life with Louis Vuitton and Yayoi Kusama A new space in the heart of Milan and a collaboration with Yayoi Kusama

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Milan's Garage Traversi finds new life with Louis Vuitton and Yayoi Kusama

A new space in the heart of Milan and a collaboration with Yayoi Kusama

Louis Vuitton has chosen the former Garage Traversi, just a stone's throw from Piazza San Babila, to open the doors to its new Milan location. The new space in Via Bag