Years pass, and trends change, «influencers become content creators» – but the rules of the industry and its marketing remain remarkably resistant to change. According to the recent report «In
More than a destination, a vision. More than a home, a place to cultivate beautiful memories. The new collection by LAPIMA, a brand born in Campinas, in the countryside of São Paulo in 2016, is inspir
The capsule collection A|X Armani Exchange x Mixmag was presented last week in Rome during a special event held at the A|X Armani Exchange flagship store in Via del Corso. Friends of the house and guests danced
When the lockdown forced fashion to resort to the digital format to present its collections, nothing seemed as beautiful as a live fashion show. Today, however, the situation is reversed: losing its grip on reality wit
According to the latest hour report from the source WWD, Belgian
The new project by Ann Demeulemeester KIDS takes refuge outside of collections, drops, and catwalks, to tell the brand's community, populated, as artistic director Ste
The devices that monitor blood sugar levels have been used for years by people suffering from diabetes, like Nick Joneas who is the sponsor of an American brand that produces them, but recently, especi
After the collaboration with Simone Rocha, guest designer at Jean Paul Gaultier for Haute Couture SS24,
When sunglasses strut the Couture Week in Paris, it can only be a good sign for the industry. Shortly after appearing on the catwalk at the Fendi show, the futuristic-looking accessori
As spring approaches, Tokyo Fashion Week pervades the Japanese capital with freshness. Collections from Tokyo's emerging and established designers were presented in the city's most fashionable district
In a new tale inspired by Etro Unique, the Made-to-Order service of men's tailoring, Etro expresses all the tradition and know-how that have made the maison great. The short f
In the world of fashion, few things generate as much excitement as the debut of a new Creative Director. And when it comes to a maison like Gucci, the buzz is palpable. And it is precisely in this cont
One of the most unique and innovative sneaker models by PUMA, the Mostro
In 2023, there was much talk about the challenges faced by independent brands in asserting themselves in the fashion system. There was also frequent discussion about "nepo babies," the "childre
Amidst the whirlwind of fashion shows and presentations that animated the streets and numerous venues of Paris, the initiative of the Saudi Fashion Commission, named Saudi 100 Brands
The warmth has finally invaded Milan: for the first time in 2024, the city reached nearly 20 degrees. We can therefore kick off the weekends spent outdoors to enjoy a pleasant weekend that effectively
The brand led by Massimo Giorgetti presents the capsule collection L’inverse in collaboration with Italian artist Duccio Maria Gambi: it's the latest chapte
During Paris Fashion Week FW24 Women’s, the Olsen twins were sharply criticized for b
Possessing its own community is something fundamental for any fashion brand - even though the meaning of the word is often ambiguous. In the best cases, a brand's community forms mostly on its own, alb
