Fashion

How to buy the new adidas Yung 1 A sneaker that can not miss in your Summer Rotation!

Fashion

How to buy the new adidas Yung 1

A sneaker that can not miss in your Summer Rotation!

Finally, after a long wait and several leaks, the new adidas Originals silhouette is ready to be released

A success signed White Street Market With 8,800 visitors in just three days

Fashion

A success signed White Street Market

With 8,800 visitors in just three days

The White Street Market turned out to be what Milan needed: a festival that at the same time was a meeting point during the chaos of the MFW and a perfect appointment for those who work, love or simply are intrigued by the streetw

New Pharrell x adidas sneakers coming? The artist has been spotted with unreleased versions of the collaboration

Fashion

New Pharrell x adidas sneakers coming?

The artist has been spotted with unreleased versions of the collaboration

The partnership between Pharrell Williams and adidas is certainly one of the most prolific in recent years.After the numerous shoe models that we all already know, images of unreleased versions continue to

Nike Sportswear's Summer 2018 Apparel Capsule Collection A new collection inspired by the heritage of logos and graphics of the brand

Fashion

Nike Sportswear's Summer 2018 Apparel Capsule Collection

A new collection inspired by the heritage of logos and graphics of the brand

Nike Sportswear is ready for the summer season 2018 and launches a perfect capsule collection to have a cool look even with the high temperatures.For this new selection of garments, which includes clothing

Interview with Marco Neroni An insight into his wild footwear mash-ups!

Fashion

Interview with Marco Neroni

An insight into his wild footwear mash-ups!

We recently came across the creations of Marco Neroni on Instagram, drawn to his work and wild mash-ups of all sorts of footwear we wanted to get an insight into what goes on behind his creations. Below follows our interview with Marco Neroni.&n

A peak at the new Virgil Abloh collections for Off-White and for Louis Vuitton Some garments are previewed directly from Instagram

Fashion

A peak at the new Virgil Abloh collections for Off-White and for Louis Vuitton

Some garments are previewed directly from Instagram

The presentation of the SS19 collections is getting closer and closer, and Virgil Abloh is in full swing.For this Paris Fashion Week, the designer is working on two fronts: Off-White and Louis Vuitton.

Raf Simons FW2018 campaign  shot by Willy Vanderperre

Fashion

Raf Simons FW2018 campaign

shot by Willy Vanderperre

There has been a reoccurring theme in Raf Simons various endeavors of flowers, be it in his extravagant runway shows, his floral prints on textiles, or simply his lavish decors, flowers have been central to his wo

Will this be the next sneaker created by Skepta x Nike? A black and red Air Max Deluxe

Fashion

Will this be the next sneaker created by Skepta x Nike?

A black and red Air Max Deluxe

After the excellent reception of the Skepta X Nike Air Max 97 / BW, a new sneaker made by the two partners could

Diesel presents its second Red Tag Project A range created by Glenn Martens

Fashion

Diesel presents its second Red Tag Project

A range created by Glenn Martens

The Diesel incubator platform presented its second edition in Milan, featuring modified and revised versions of must have created by the Belgian designer.On June 18th in Milan Diesel presented its second inst

Tommy Hilfiger presents its SS18 eyewear collection From the collabo TommyXGigi to the Millennials

Fashion

Tommy Hilfiger presents its SS18 eyewear collection

From the collabo TommyXGigi to the Millennials

Tommy Hilfinger continues to travel around the racing world, with its strength, adrenaline and a lot of fashion.Few months after the show where the 2018 collection were presented, a show t

Alexander Wang x adidas final drop and 'Protect Your Wang' capsule collection Two ways to join the Wang squad

Fashion

Alexander Wang x adidas final drop and 'Protect Your Wang' capsule collection

Two ways to join the Wang squad

Important news from Alexander Wang. The designer is very busy right now, divided between the launch of the last part of his adidas collection and the presentation of a capsule with Trojan Condoms

Supreme x Spitfire SS18 Collection Skate or die!

Fashion

Supreme x Spitfire SS18 Collection

Skate or die!

Supreme once again joins forces with the iconic Spitfire skate brand for a capsule collection dedicated to the SS18.Together the two partners make a selection of clothing and accessories,

Sneaker Porn The fastest growing search on PornHub is sneaker fetishes

Fashion

Sneaker Porn

The fastest growing search on PornHub is sneaker fetishes

Pornhub and Ssense recently conducted a study on one of the fastest growing fetishes on the Internet today, that of sneaker porn. We dive deeper into the rather unusual obsession on the rise in pornography which features sneakers

Jay-Z is the new creative consultant for PUMA’s Basketball Operations Basket, hip-hop and fashion

Fashion

Jay-Z is the new creative consultant for PUMA’s Basketball Operations

Basket, hip-hop and fashion

For Jay-Z this is a very busy June. He is currently on the On The Run II tour with Beyoncé and, always with his wife, has just dropped the surpise album Everythi

 Milan Men's Fashion Week SS19 Moodboard The inspirations directly from the catwalks

Fashion

Milan Men's Fashion Week SS19 Moodboard

The inspirations directly from the catwalks

The Milan Fashion Week is over.What have we learned from these days of SS19 collections? Three great truths about the next hot season: sport will dictate fashion, we will revive the 90s rave style and we w

Interview with Heiko Desens - Creative Director for PUMA Sportstyle Some curiosities about the new PUMA RS-0 and the collaboration with SEGA

Fashion

Interview with Heiko Desens - Creative Director for PUMA Sportstyle

Some curiosities about the new PUMA RS-0 and the collaboration with SEGA

Innovation, a renewed silhouette and refined details make the new RS-0 sneaker a PUMA's must have for this season. The inspiration comes directly from the 80s arcade

 Palm Angels SS19: the distorted athleisure of Recovery Among the creations also proposed the collaboration with the American brand Under Armor

Fashion

Palm Angels SS19: the distorted athleisure of "Recovery"

Among the creations also proposed the collaboration with the American brand Under Armor

Sunday evening, in a sunny Milan, Palm Angels presented Recovery, its SS19 collection.For the next hot season, the artistic director Francesco Ragazzi c

Off-White's SS19 theme revealed  Virgil Abloh will celebrate a 70s legend

Fashion

Off-White's SS19 theme revealed

Virgil Abloh will celebrate a 70s legend

A few days before the Off-White show during the upcoming Paris Fashion Week, Virgil Abloh has unveiled, with a post (now removed) on his Instagram account, the theme of the SS19 men's collection: Dondi Whi

The new Kappa x SOTF tracksuit Minimal esthetically and sporty in its essence

Fashion

The new Kappa x SOTF tracksuit

Minimal esthetically and sporty in its essence

On June 13th, the futuristic Florentine concept store SOTF officially presented its new collaboration with the well-known sport & street brand Kappa.The

The adidas P.O.D. System conquers London Workshops, Pharrell Williams, the Migos and much more!

Fashion

The adidas P.O.D. System conquers London

Workshops, Pharrell Williams, the Migos and much more!

On June 13th at the adidas Originals headquarter in London the new silhuette and technology P.O.D. was globally launched: a series of events were held, bringing together the global sneaker community. The P.O.D. sy