All the big brands before being founded were just an idea in the mind of resourceful people who, almost unconsciously, invested all they had in a concept they strongly believed in. What is really interesting is trying to understand how these leadi
Before Colette, Nous, 10 Corso Como, Barber & Parlor and Club Monaco, in short, before the concept stores as we know them today, Fiorucci was in Milan. Not just a shop, but a pop pa
FILA presents their second collaboration with Liam Hodges this AW18 with a capsule apparel and footwear collection originally debuted at Liam’s AW18 Everybody’s Free LFWM’s show. Th
One of the technologies we are most excited about from adidas is without a doubt their 3D printed tech which is manifested in their 4D Futurecraft sneakers. We know there are more reiteration
Ready to discover the hottest sneakers this weekend? Take a look at Sneakers to release this Weekend and get inspired! Nike Blazer Mid Rebel XX The Rebel silho
A brand we can not hide our admiration for is Prada, the Milanese brand is one of the true greats of fashion, and as we recently reported, they are looking at a strong year ahead with their reintroduction of the great
Throughout the summer and fall, Moncler has been running their innovative and exciting Moncler
The world's most resistant watch and the most famous virtual band on the planet. To celebrate its 35th anniversary, G-SHOCK has decided to release a limited edition collection of new watches in collab
The KICKIT does not stop!The Roman marketplace, after the success of last April, is ready to return on September
Moncler Genius project has been one of the fashion highlights of the year, with seven different contemporary designe
No advertising campaign, product, blogger, tutorial or model. At least for now. @guccibeauty, the new Instagram account
We don't even have to remind this you anymore: tomorrow, as usual on Fridays, Palace Skateboards will drop another bunch of items, for the second release of the Fall 18 collection. This week, along with the classic lo
Finally the Fashion Week begins. Do not lie, you all know that you have been thinking for months to show off for the occasion. We at nss magazine in collaboration with TikTok
After last weeks hyped collab with Commes des Garcon it is time for yet another round of Supreme drops, and we got the item pics and price list right here. Consisting of the usual suspects with jackets, ho
Han Kjøbenhavn and PUMA return to collaborate together for the third season and, this time, focus on the theme of inside-out, reinventing the classic vintage workwear clothing with sporting hints
We have all been victims of negativity and criticism of social media. How to fight hate and take power away from haters? With irony and irreverence. It is the response of Diesel that launches the Haute Cou
Last week we wrote about our enthusiasm for the great return of Prada Linea Rossa. Prada’s original sports line that stands as a pr
Last week saw the final round of Nike Tech Pack events take place in Milan, the week-long series was a summation of the past even
The first day of Milan Fashion Week is here, the eyes are all focused on the Italian metropolis and after a New York of
RecapAfter months of rumors and speculations, the moment has finally arrived. Yesterday saw the first Burberry show designed by Riccardo Tisci, that closed the London Fashion Week. No big names or c