Pole vaulting is risky. What is fundamental in dealing with this sport is concentration.You cannot afford the slightest distraction, it is a mental issue first and if the attention is not at its maximum, the possibility of get
Three emerging artists meet the best sneakers of the season in the new Foot Locker project. The famous US retailer tackled London rapper and poet
After the very hyped Supreme x Stone Island drop a couple of weeks back, Supreme this week is releasing anot
Who lied once the nightlife in Rome knows that the best way to keep the adrenaline going, to recover the lost calories and to fill that chasm in the stomach opened by Vodka Tonics and Long Islands, is "Ali Babà",
The bond that unites Florence Welch, singer, poet and leader of Florence + The Machine, and Alessandro Michele, creative director of Gucci, relies on shared passions: the love for
One of the definitive new sneaker designs of last year was without a doubt the Nike Reacts, th
The commercials usually share a universal synonym: wild zapping. But it's also true that sometimes, some rare creatives worthy of the name, raise from the lethargy of fantasy and wise up by stereotypes' illness - creating advertising that, thanks
The Air Max "is not a shoe", as the claim of the first advertising campaign dedicated to Air Max 1 used to say. We are talking about sneakers that have become real cult objects of pop culture thanks to certain moment
After Damien Hirst, Larry Clark and Nan Goldin, Supreme chooses Gilbert & George for
In view of Air Max Day 2019, we decided to take a journey through history.We have put together the most significant Air Max models to trace the history of the most revolutionary technology ever applied to a shoe.It al
The Milan Fashion Film Festival is coming back and so is your chance to make yourself known. If you are a fashion director and you have an interesting project in your drawer, this is the right time to challenge the fate and the fi
An integral part lying at the heart of Stone Island has since its beginnings been their revolutionary garment dye tech
To celebrate the twenty-fifth anniversary of its first release, Reebok has decided to release a special version of the iconic Instapump Fury, with the original colorway and shape. The release is a limited ser
A queue of people flowing at hyper-real speed in search of the perfect selfie sneaker, a blogger lab with floating screens connected to the whole world and a gigantic warehouse full of sneakers. These are the ingredients of Join the Sn
We are in the 60s, the desire for freedom, psychedelic drugs, and the Hippie culture spreads a particular method of dyeing clothes, very colorful, spontaneous, that described the mood and the philosophy of that youth movement, bor
As happened last year, Maison Margiela decided to collaborate with the students of Istituto Marangoni Fashion Design courses. The brand has entrusted the young creatives with the preparation of the spaces within i
A clearly divisive part of Virgil Abloh’s inaugural collection at the creative helm of
In a world where the pace of fashion is moving ever faster, hype along with the ability to maneuver through the motions of the fashion game often dictate a brand’s success more than the product that is actually on offer. What should be in greate
Last October, the world's first reselling stock market, StockX finally landed in
Alessandro "Sgamo" Nuzzo is a Milanese DJ and producer, a huge fan of Nike and in particular of Air Max. He has thought of a special way to celebrate the