One of the definitive new sneaker designs of last year was without a doubt the Nike Reacts, th
The commercials usually share a universal synonym: wild zapping. But it's also true that sometimes, some rare creatives worthy of the name, raise from the lethargy of fantasy and wise up by stereotypes' illness - creating advertising that, thanks
The Air Max "is not a shoe", as the claim of the first advertising campaign dedicated to Air Max 1 used to say. We are talking about sneakers that have become real cult objects of pop culture thanks to certain moment
After Damien Hirst, Larry Clark and Nan Goldin, Supreme chooses Gilbert & George for
In view of Air Max Day 2019, we decided to take a journey through history.We have put together the most significant Air Max models to trace the history of the most revolutionary technology ever applied to a shoe.It al
The Milan Fashion Film Festival is coming back and so is your chance to make yourself known. If you are a fashion director and you have an interesting project in your drawer, this is the right time to challenge the fate and the fi
An integral part lying at the heart of Stone Island has since its beginnings been their revolutionary garment dye tech
To celebrate the twenty-fifth anniversary of its first release, Reebok has decided to release a special version of the iconic Instapump Fury, with the original colorway and shape. The release is a limited ser
A queue of people flowing at hyper-real speed in search of the perfect selfie sneaker, a blogger lab with floating screens connected to the whole world and a gigantic warehouse full of sneakers. These are the ingredients of Join the Sn
We are in the 60s, the desire for freedom, psychedelic drugs, and the Hippie culture spreads a particular method of dyeing clothes, very colorful, spontaneous, that described the mood and the philosophy of that youth movement, bor
As happened last year, Maison Margiela decided to collaborate with the students of Istituto Marangoni Fashion Design courses. The brand has entrusted the young creatives with the preparation of the spaces within i
A clearly divisive part of Virgil Abloh’s inaugural collection at the creative helm of
In a world where the pace of fashion is moving ever faster, hype along with the ability to maneuver through the motions of the fashion game often dictate a brand’s success more than the product that is actually on offer. What should be in greate
Last October, the world's first reselling stock market, StockX finally landed in
Alessandro "Sgamo" Nuzzo is a Milanese DJ and producer, a huge fan of Nike and in particular of Air Max. He has thought of a special way to celebrate the
Size?, one of the landmark stores for European Street culture, is back to collaborate, with Nike to create a new Air Max Light. Form the leaked picture we can deduce one of the most important
Now you can make purchases directly on Instagram. The social platform has introduced a function, called Checkout, which allows you to buy products directly from the app, without going through another site to compl
Last Saturday Milan's Assago Forum celebrated the first date of the Sinatra Tour of the artist that represents 'the past, the present and the future of the Italian rap': Gué Pequeno. The live perfo
Three cities, three exceptional guests and a new host together on a digital journey. For the launch of the new Brooklyn sneaker, Timberland launches the Escape Anywhere project and recrui
On the asphalt of a Milan timidly warmed by the February sun, Luca Santeramo wears the new LACOSTE WildCard. A casual sneaker that echoes the c