Not many people thought that Fast Retailing, Tadashi Yanai's group, would become the world's largest fashion retailer by 2020, but now the goal is getting closer. Recently it has now surpassed H&M
The scariest night of the year is upon us and Nike is ready to celebrate Halloween with a new limited edition Dunk Low SB themed colorway.The Nike SB Dunk Low "Night of Mischief" feat
*UPDATE* The success of the MSCHF x INRI Air Max 97 continued even after the release week, the search engine
In a report published last may, the Better Business Bureau identified in the sneaker market one of the main target of large activities of counterfeit. The fake market moves in an elastic way in relation to the c
Wrangler is one of the oldest and most popular jeans brands in the world. Its history began in 1947 in Greensboro (North Carolina), making jeans, jackets, a
The new autumn/winter collection by Awake and Kappa recalls and combines the different roots of the two brands, combining the streetwear style typical of the Angelo Baque brand (
For the academic year 2019/2020, the the Department of Communication Sciences of the Milan-based e-campus university has launched the first
At the beginning of this year, during the Fall/Winter 2019 menswear runways in January, Versace debuted their new sneaker model called The SQUALO. This week the house officially introduces the latest addition to the chunky sneaker
The Nike SB phenomenon continues to ride the wave. Recently we saw the release of the SB Dunk Lows in collaboration with the Dutch store Ben-G and, in the last few hours, we learned about a new partnership.We are talking a
Garage Italia presented 'L'Astronave', the first clothing and accessory line produced by the eclectic milan-based custom garage.A collection that has its roots in the car culture of the Lapo Elkann brand, traditionally
Two girls. One taxi. Same destination and same bag, the Miu Miu Confidential. This is The Taxi, the third episode of the Italian brand’s video project describing the unique b
In the world of pop culture, Rihanna is one of the three names that sits on the thrones of the holy trinity of modern day female music, alongside Beyoncé and Nicki Minaj of course. The Bajan singer’s story is one k
A few weeks ago in the legendary via della Spiga in Milan the first Italian Canada Goose store officially opened its doors, the second space in Europe after the one in London. The ele
After announcing the four new colorways of the BIG BOLD collection, Swatch is ready to take its style around Italy wit
'Unique and unrepeatable'. That's how Stone Island defines the camouflage pattern for the launch of the new autumn-winter collection. The items of the 'Paintball Camo' - so renamed collection - are different
Yesterday Prada presented the new Linea Rossa collection, the second of the iconic line presented on the Milanese menswear and womenswear runways last January, during the FW19 shows. For the offic
The Air Jordan 6 x Travis Scott will be available from Saturday, October 12th.The price will be €252 the sneaker will be available just in selected stores. In addition to the Air Jordan 6 - that will be released in
The second edition of Sneakerness Milan was an unprecedented success and we at nss magazine were there to document everything that happened.Walking among the tables in the resell area you could find and buy a multitude of
Swatch, the legendary Swiss Made watch brand, keeps standing out for its ultra-contemporary, innovative and refined proposal, that meets the taste of a heterogeneous audience. After the huge success of the collaborati
At Frieze Music on Thursday 3 October, was officially launched in London the 7 Moncler Fragment Hiroshi Fujiwara collection, the seventh chapter of the Moncler Genius