For their fourth collaboration, ASICS and GmbH decided to work on a truly new silhouette, bringing into life a never seen before creation in the sneaker game. The Berlin-based fashion brand GmbH,
TikTok is the cult-like phenomenon of Gen Z. The latest statistics speak of about 500 million active users in the last year, most of whom are members of Gen Z. In a very short time TikTo
Beloved, criticized and eternally controversial, Black Friday has become one of the most enticing annual traditions of the year for brands and fashion retailers. This year's edition was also very speci
A seasonal campaign is often promotion, true, but for Foot Locker it is also an opportunity to promote the identities of the new generation of creatives, their fundamental values and,
After years of legal battles over the boxlogo, Supreme has finally obtained the registration of its trademark in Europe. As reported by Pambianconews, the official registration of the
UPDATE 11.12.20: after the first photos revealed last week, Drake and Nike have now raised the curtain on the items that will make up the new capsule collection signed by the rapper for the Swoosh
For the first time ever, Microsoft has put on sale a sweater in the classic Christmas style decorated with the Windows icon and called Windows Ugly Sweater. Before today, the sweater h
Topshop is the latest name to be added to the long list of brands irreparably affected by the pandemic, especially those belonging to the fast fashion sector. Arcadia Group, the parent company of
Lucie and Luke Meier, creative directors of Jil Sander, have partnered with Canadian cult brand Arc'teryx for a sportswear capsule that will involve the German brand's activewear line,
The first America's Cup faced by Team Luna Rossa Prada Pirelli on board the homonymous boat in 2000 is legendary not only for its impact on Italian pop culture but also for the enormous influence it ha
For this season, Vault by Vans has chosen an unprecedented partner for a collaboration that combines different yet complimentary styles and aesthetics. The English brand Baracuta has in fact become famous all over
The Courses of Accademia Costume & Moda in Milan will be enriched with three new masters starting next March. These are three masters that deal with topical topics characterized by a strong multidi
Matthew Williams' raw and minimal elegance and Moncler's alpine-inspired luxury came together for one of the most interesting chapters of Moncler's Genius Project, the
Luxury online retailer Mytheresa and Polo Ralph Lauren have teamed up with a capsule collection of 12 items that evoke the silhouettes and style of the Polo Sportsman line and its 90s
Many things will be different this Christmas 2020, but one thing that won't change will be gifts under the tree. For any fashion enthusiast, the right book represents the perfect gift:
Immerse yourself in nature, get lost in it, looking for and rediscovering yourself. It generated from this experience, which for many became central during the months of the pandemic, the inspiration behind the collaboration between PLEASU
WRÅD is a benefit company, start-up and creative design studio founded in 2015 by Matteo Ward, Victor Santiago and Silvia Giovanardi that pursues the goal of creating a fruitful discussion on the topic o
C.P. Company was the first brand in which the great Massimo Osti (who would later found Stone Island) experimented with all his creativity in textile innovation focusing mainly on workwear and military clothing
One of the limits of the fashion industry has always been its relationship with the new generations, a common difficulty in addressing, understanding and therefore representing the youngest members of society, as the brands seemed distant from the
2020 comes to an end with a December full of releases, where the leading brands remain unchanged, Nike and adidas. If the Beaverton giant is preparing for the drop of highly anticipated sneakers,