Fashion

What drives the price of a sneakers up? Casualness and commercial tactics behind the price of your favorite shoe

Fashion

What drives the price of a sneakers up?

Casualness and commercial tactics behind the price of your favorite shoe

The world of resell is varied and complicated. Between an unobtainable release and ever-changing drop dates, understanding the logic behind the price of your favorite sneakers is difficult, if n

On's new Swiss Legacy Jacket A new sustainable outerwear concept inspired by the Alpine tradition

Fashion

On's new Swiss Legacy Jacket

A new sustainable outerwear concept inspired by the Alpine tradition

The Swiss brand On was born, originally, with the desire to revolutionize the world of running – not only by elevating the performance of athletes through their sneakers, but also by creating a

«A way of becoming myself»: interview with Conan Gray nss magazine interviewed the singer ahead of his collaboration with Bershka

Fashion

«A way of becoming myself»: interview with Conan Gray

nss magazine interviewed the singer ahead of his collaboration with Bershka

Conan Gray's is perhaps the most emblematic success story of Gen Z's music. Son of an Irish father and Japanese mother, Gray spent his childhood in Hiroshima and adolescence in the sleepy Texas town of

Balenciaga x Vibram's new Toe sneaker collection Coming October 16

Fashion

Balenciaga x Vibram's new Toe sneaker collection

Coming October 16

First seen during Balenciaga's FW20 show, the new Toe Sneaker collec

Stone Island's FW20 collection With the new Ghillie Laser Camo fabric

Fashion

Stone Island's FW20 collection

With the new Ghillie Laser Camo fabric

The so-called ghillie suit is a garment used by sharpshooters in hunting and in the military made up of strips of fabric that reproduce the grass and leaves scattered on the ground. This was

1017 Alyx 9SM and Nike back together for an Essentials capsule With a new military green colorway

Fashion

1017 Alyx 9SM and Nike back together for an Essentials capsule

With a new military green colorway

After their collaboration for the SS19 season, 1012 Alyx 9SM and Nike are back to collaborate for a new set of sports-inspired clothing called Essentials. The collection has retained t

How Li-Ning wants to conquer the sneakers game With familiar shapes and details, the Chinese brand looks ready to take the leap

Fashion

How Li-Ning wants to conquer the sneakers game

With familiar shapes and details, the Chinese brand looks ready to take the leap

Li-Ning's is one of those names on everyone's lips even though no one really knows him. Among the most important Chinese brands of the last period, that of former gymnast three

The store of the future is gender-neutral The sneaker world might be the first field to introduce the genderless principle

Fashion

The store of the future is gender-neutral

The sneaker world might be the first field to introduce the genderless principle

Last October, 9th adidas opened a completely gender-neutral concept store in London's Soho district. Unlike the huge flagship store on Oxford Street, this store is designed specifically for consumers betwe

The new Acne Studios store in the original bank of the Stockholm Syndrome Right there, 27 years ago it was observed the first ever recorded case of the syndrome

Fashion

The new Acne Studios store in the original bank of the "Stockholm Syndrome"

Right there, 27 years ago it was observed the first ever recorded case of the syndrome

Acne Studios has opened a new boutique in the Norrmalmstorg Square building in Stockholm, the same one that housed the bank Sveriges Kreditbanken where, in 1973, the first ever case of Stockholm Syndrome

Timberland x Chinatown Market new boat shoes The update of a great classic

Fashion

Timberland x Chinatown Market new boat shoes

The update of a great classic

Timberland's original boat shoe, introduced in 1978, is both a footwear design classic and an item with a dense history behind it. The boat shoe is in fact one of the cornerstones of t

At the Shanghai Fashion Week everything went back to normal The fashion week returns with a schedule packed with physical shows, but lacking Western brands

Fashion

At the Shanghai Fashion Week everything went back to normal

The fashion week returns with a schedule packed with physical shows, but lacking Western brands

Last March, at the beginning of what would soon turn into a global pandemic, Shanghai Fashion Week became one of the first events in the fashion world to bet on the digital format. In collaboration with the e-comm

The new Fred Perry x Nicholas Delay collection A celebration of British subcultures

Fashion

The new Fred Perry x Nicholas Delay collection

A celebration of British subcultures

The on-going collaboration between Fred Perry and Nicholas Delay continues to the discovery of the subcultures of the British scene.

Are Keen Shoes... cool now?  The ugliest thing I'd ever seen

Fashion

Are Keen Shoes... cool now?

"The ugliest thing I'd ever seen"

On his frequent boat trips, Matthew Keen had always the same problem. He couldn't find shoes suitable for the boat that were not only practical, but also cool, and above all, that protected the toes from bumps. So, in 2003, h

Edwin's latest capsule collaboration with Ryan Hawaii The multidisciplinary artist added his touch on the iconic denim of the brand

Fashion

Edwin's latest capsule collaboration with Ryan Hawaii

The multidisciplinary artist added his touch on the iconic denim of the brand

For its latest project, Edwin, the Japanese denim engineering brand, meets British-Jamaican/Cuban artist 

Reebok's new Write Your Legacy campaign 8 Italian talents to tell the story of the Classic Leather Legacy

Fashion

Reebok's new "Write Your Legacy" campaign

8 Italian talents to tell the story of the Classic Leather Legacy

The Classic Leather Legacy is an important silhouette for Reebok. As Massimo Carnelli, Sr. Director Brand Activation Reebok & e-Commerce says: "The Classic Leather Legacy [...]

Slack's new sneakers are more boring than a work chat The collab we deserve, not the one we wanted

Fashion

Slack's new sneakers are more boring than a work chat

The collab we deserve, not the one we wanted

The American footwear brand Cole Haan has collaborated with the communication platform Slack to create a line of sneakers in a limited edition: the Slack x Cole Haan Generation ZERØGRAND. There was a

The best-selling sneakers in Europe in September According to StockX

Fashion

The best-selling sneakers in Europe in September

According to StockX

The pandemic and changes caused in the fashion world have not stopped the sneaker market. The confirmation comes directly from Stoc

The new limited edition of the Puma Suede A tribute to Tommie Smith, the iconic athlete of the '68 Olympics

Fashion

The new limited edition of the Puma Suede

A tribute to Tommie Smith, the iconic athlete of the '68 Olympics

When he was 24, Texan athlete Tommie Smith won the gold medal for the 200 meters at the 1968 Mexico City Olympics. Standing on the podium, playing the American anthem, Smith raised his