Steve Jobs once said: "Packaging can be theatre, it can create a story.”Last year, due to the health emergency, companies were forced to close down their stores, making consumers rethin
Wonderwall is the new project born as part of the second edition of Sustainable Style, Pitti Uomo's project dedicated to modern pioneers of sustainable fashion. The second stage of the project
The first decade of the 2000s was a simple and naïve era: Paris Hilton was about to invent the selfie, music videos came out on MTV and clothes were bought at the neighbourhood shop. But eve
For its latest collaboration, Birkenstock has decided to go beyond the boundaries of fashion to enter the world of interior design and furniture, with an exceptional partner. For the Spr
Dolce & Gabbana is a divisive brand, no doubt, but one that for decades has been part of the Italian and international imagination. In public perception, their story is clearly divided, in November 2018, by
Spring and its optimism were the main sources of inspiration for
Before collaborating with Daniel Arsham and KAWS and be
To relaunch his iconic Shirt, Fred Perry has chosen out of t
Kim Jones is definitely one of the most talented and eclectic designers of our time. His unique and avant-garde vision enabled him to be the first to combine aesthetics coming from different worlds, once poles apart, blending them
Gucci, Prada and Armani will open their headquarters offices to start an internal vaccination campaign dedicated to their employees. As soon as the authorization of th
Last Monday, nss released the first industry paper, created together with Lyst, which collects and analyzes the data that emerged from
To give new life to its menswear line, Calvin Klein has
Yesterday , following their disappearance from social media, Bottega Veneta announced the creation of a digital journal, which is set to be an online website where all their visual content wo
Fashion is such a big world that it's hard to keep up. But between fashion week and various red carpets, it is always worth remembering that there is nothing better than discovering a new brand to follow
After surprisingly deleting all social media accounts, Bottega Veneta has begun to
Cult series of the 90s, Beavies & Butthead are the protagonists of the
With the arrival of the summer season and the sudden return of the style of the early 2000s, Stüssy wants to find his fans prepared for beach life. That's why he announced an upcoming collaboration wi
Paul Andrew will step down as creative director of Salvatore Ferragamo after wrapping up the Pre-Spring 2022 collection, and, at the moment, there are not designated successors
Sneakers are a vast world that, in recent years, has moved towards a process of expansion that shows no sign of stopping. One of the most historic companies in this world is Vibram, a brand born in 193
Following the growing wave of anti-Asian hate that has erupted in the