Fashion

After capitalizing off social media, Bottega Veneta now scoffs at it Although the brand has worked with mega-influencers for years, Daniel Lee believes social media oversimplifies his work

Fashion

After capitalizing off social media, Bottega Veneta now scoffs at it

Although the brand has worked with mega-influencers for years, Daniel Lee believes social media oversimplifies his work

Yesterday , following their disappearance from social media, Bottega Veneta announced the creation of a digital journal, which is set to be an online website where all their visual content wo

5 indie brands to keep an eye on Un giro del mondo in cinque lookbook

Fashion

5 indie brands to keep an eye on

Un giro del mondo in cinque lookbook

Fashion is such a big world that it's hard to keep up. But between fashion week and various red carpets, it is always worth remembering that there is nothing better than discovering a new brand to follow

The IUTER capsule featuring Beavies & Butthead Directly from the 90s

Fashion

The IUTER capsule featuring Beavies & Butthead

Directly from the 90s

Cult series of the 90s, Beavies & Butthead are the protagonists of the

Stüssy announces partnership with Oakley Two aesthetic icons from the early 2000s prepare for summer

Fashion

Stüssy announces partnership with Oakley

Two aesthetic icons from the early 2000s prepare for summer

With the arrival of the summer season and the sudden return of the style of the early 2000s, Stüssy wants to find his fans prepared for beach life. That's why he announced an upcoming collaboration wi

Who will be Salvatore Ferragamo's next creative director? After Paul Andrew's departure, there might be important news ahead for the brand

Fashion

Who will be Salvatore Ferragamo's next creative director?

After Paul Andrew's departure, there might be important news ahead for the brand

Paul Andrew will step down as creative director of Salvatore Ferragamo after wrapping up the Pre-Spring 2022 collection, and, at the moment, there are not designated successors

What does the sneaker industry need to become sustainable? We asked the Global General Manager of Vibram

Fashion

What does the sneaker industry need to become sustainable?

We asked the Global General Manager of Vibram

Sneakers are a vast world that, in recent years, has moved towards a process of expansion that shows no sign of stopping. One of the most historic companies in this world is Vibram, a brand born in 193

Nike sues MSCHF for Lil Nas X's 'Satan Shoes' with drops of human blood The New York collective will also be asked for compensation for damages

Fashion

Nike sues MSCHF for Lil Nas X's 'Satan Shoes' with drops of human blood

The New York collective will also be asked for compensation for damages

UPDATE 30.03.21: Nike sued MSCHF for trademark infringement, false designation of origin, trademark dilution and unfair

Timberland's Generation Boat in the new SS21 campaign A reinterpretation of the inter-generational myth of the Boat Shoes

Fashion

Timberland's "Generation Boat" in the new SS21 campaign

A reinterpretation of the inter-generational myth of the Boat Shoes

The world of footwear has its own classics, models so iconic that not only don't change over the years but that become a real bridge thrown between different generations. One of these great classics is Timberla

Sunnei's new Dreamy Shoes Unprecedented colorways for the SS21 season

Fashion

Sunnei's new Dreamy Shoes

Unprecedented colorways for the SS21 season

Sunnei, the Milan-based brand founded by Loris Messina and Simone Rizzo,

How are luxury and streetwear brands perceived today?  Lyst and nss present the Cartesio paper: a study on brand perception in the New Luxury market

Fashion

How are luxury and streetwear brands perceived today?

Lyst and nss present the Cartesio paper: a study on brand perception in the New Luxury market

Over the last few months, in nss articles, we've often asked ourselves what is luxury and how this category is evolving, once rigid and easily identifiable by the price, while today that scenario has been completely disrupted by t

What's the deal with Chinese cotton and fashion brands China has banned the brands that have stopped using Xinjiang cotton, as the result of an ancient political issue

Fashion

What's the deal with Chinese cotton and fashion brands

China has banned the brands that have stopped using Xinjiang cotton, as the result of an ancient political issue

Over the last few weeks, one of the most discussed topics within the fashion industry was the controversy over the traceability and social sustainability of high-quality cotton in the Xinjiang region,

A history of red: from couture to streetwear How the most opulent color of luxury became the symbol of hype

Fashion

A history of red: from couture to streetwear

How the most opulent color of luxury became the symbol of hype

There is a term dear to psychology and ethology called red-dress effect. The term refers to the set of neuro-biological phenomena that result, among animals, from the sight of the red color

The controversy over Guess' tote bags similar to Telfar bags After the online controversy, the American brand withdrew the item from the market

Fashion

The controversy over Guess' tote bags similar to Telfar bags

After the online controversy, the American brand withdrew the item from the market

Many fashion controversies begin in the general hustle and bustle and end up ending in nothing. But the one that involved Guess over the weekend ended right away. About four days ago, various media out

Marni's new Fussbett Sabot Luxury homeware according to Marni

Fashion

Marni's new Fussbett Sabot

Luxury homeware according to Marni

Marni's SS21 collection was one of the most appreciated and ambiti

Art is the protagonist of Vescovo's SS21 lookbook The young Milanese brand in dialogue with the contemporary artist Oliviero Vitali

Fashion

Art is the protagonist of Vescovo's SS21 lookbook

The young Milanese brand in dialogue with the contemporary artist Oliviero Vitali

Vescovo is an independent genderless brand founded last year in Milan but that has already turned a few heads: nss magazine 

How 10 sneakerheads celebrate the Air Max Day We've asked ten enthusiasts around the world

Fashion

How 10 sneakerheads celebrate the Air Max Day

We've asked ten enthusiasts around the world

More than just a sneaker, the words Air Max represent for many fans a real ba