Fashion

The virtual reality of Balenciaga's SS22 campaign Demna's red carpet - in pixels

Fashion

The virtual reality of Balenciaga's SS22 campaign

Demna's red carpet - in pixels

For the new campaign of Balenciaga's SS22 collection, the brand directed by Demna has created a digital rendition of its show set on a red carpet. The digitized characters holding XX, Triplet and Hourg

Why Matthieu Blazy's debut at Bottega Veneta surprised everyone The collection was perhaps the most discussed of this fashion week

Fashion

Why Matthieu Blazy's debut at Bottega Veneta surprised everyone

The collection was perhaps the most discussed of this fashion week

The debut of Matthieu Blazy at the helm of Bottega Veneta in the closing days of Milan Fashion Week was perhaps one of the most anticipated shows of the season: after the hustle and bu

What will be the future of Off-White™ without Virgil Abloh? Starting with tonight's show and debut on TikTok

Fashion

What will be the future of Off-White™ without Virgil Abloh?

Starting with tonight's show and debut on TikTok

Only a few months have passed since the untimely death of Virgil Abloh, but both Louis Vuitton and Off-White™ find themselves in the need to plan their future withou

Moncler records sales for 2 billion euros in 2021 Remo Ruffini's strategy pays off

Fashion

Moncler records sales for 2 billion euros in 2021

Remo Ruffini's strategy pays off

Moncler recorded revenues of over 2 billion euros for the year 2021, exceeding by 44% the revenues of 2020 which had instead been around 1.4 billion euros. In the last quarter of

The new concept of sustainability in the new Rayon Vert x Slam Jam project With a special workshop that will open today

Fashion

The new concept of sustainability in the new Rayon Vert x Slam Jam project

With a special workshop that will open today

Rayon Vert, the sustainable fashion brand DIY, and Slam Jam have collaborated on a new project called W3W

Alessandro Michele reworks reality in Exquisite Gucci Michele continues to lead the brand's advancement in the chaotic world of contemporary fashion

Fashion

Alessandro Michele reworks reality in Exquisite Gucci

Michele continues to lead the brand's advancement in the chaotic world of contemporary fashion

A magic mirror to remake reality - this is the metaphor used by Alessandro Michele to describe Gucci's FW22 collection that has just gone on stage in Milan. A metaphor that well represents the work done by the des

When card collecting invented NFTs A model born in the 90s, between new markets and environmental concerns

Fashion

When card collecting invented NFTs

A model born in the 90s, between new markets and environmental concerns

Throughout the 90s and early 2000s, collecting and exchanging cards was the favorite pastime of a huge number of Millennials, captured by the protagonists of this pop phenomenon such as Mag

Gucci and adidas unveiled their collabo  After Pradidas, it's time for Gucci

Fashion

Gucci and adidas unveiled their collabo

After Pradidas, it's time for Gucci

UPDATE 02.25.22: After rumors last December, Gucci and adidas have finally raised the curtain on their collabo. Presented during the Exquisite Gucci s

Jacquemus has opened its pop-up in Milan The first photos of the shop in Palazzo Clerici

Fashion

Jacquemus has opened its pop-up in Milan

The first photos of the shop in Palazzo Clerici

UPDATE 25.02.22: After the announcement of a few days ago, Jacquemus has finally opened the doors of its Milanese pop-up store. In the beautiful location of the cloister of Pal

The Italian brand that inspired the collabo between Yeezy and Balenciaga From Treviolo with love

Fashion

The Italian brand that inspired the collabo between Yeezy and Balenciaga

From Treviolo with love

After the announcement and the subsequent wait, yesterday finally arrived online the first drop of the three-way collabo Gap, Yeezy and Balenciaga in which the creativ

Is the acquisition of Ralph Lauren by LVMH a good idea? The French group continues to colonize American fashion

Fashion

Is the acquisition of Ralph Lauren by LVMH a good idea?

The French group continues to colonize American fashion

After Tiffany & Co. and the investment in Aimè Leon Dore, the LVMH group would have begun preliminary discussions aimed at the acquisition of the American giant Ralph Lau

Glenn Martens' eco-punk in Diesel's FW22 collection Denim, experimentation, sustainability

Fashion

Glenn Martens' eco-punk in Diesel's FW22 collection

Denim, experimentation, sustainability

In the world of fiction and culture there is a narrative and thematic subgenre halfway between the classic dieselpunk and the post-apocalyptic imaginary – a sort of retrofuturist vision that brings t

How to bring fashion into the third dimension according to Greight An emerging brand among the pioneers of 3D lookbooks in Italy

Fashion

How to bring fashion into the third dimension according to Greight

An emerging brand among the pioneers of 3D lookbooks in Italy

«During the lockdown we had to learn how to travel with our imagination using digital tools and somehow reinvent the process of creative research

How TikTok turned thrifting into a business model More and more creators are moving to the next step, selling

Fashion

How TikTok turned thrifting into a business model

More and more creators are moving to the next step, selling

If you too spend whole hours browsing through the "For You" section of TikTok, you will have come across videos of American teenagers engaged in a thrifting session. Goodwill and Plato

What does the image of Paloma Elsesser in that Miu Miu look tell us?  How the perception of the season's most desired outfit changes when worn by a plus-size model

Fashion

What does the image of Paloma Elsesser in that Miu Miu look tell us?

How the perception of the season's most desired outfit changes when worn by a plus-size model

Between red carpets, photo shoots and Fashion Week, we can safely say that the look of the season is the famous Miu Miu outfit, in

The first drop of the Yeezy, Gap and Balenciaga collabo Kanye and Demna join forces

Fashion

The first drop of the Yeezy, Gap and Balenciaga collabo

Kanye and Demna join forces

After the announcement of a few weeks ago, the first items of the three-way collabo between Yeezy, Gap and Balenciaga have arrived online. As anticipated in recent days, are part of the drop hoodie and tee, as well as

Bottega Veneta and the reinvention of brand apps From content to experience

Fashion

Bottega Veneta and the reinvention of brand apps

From content to experience

The return to the scene of Bottega Veneta in Milan, with the debut of Matthieu Blazy after the sensational and mysterious divorce from Daniel Lee, is perhaps one of the most anticipate

Slam Jam and Iuter celebrate the cult places of Milan The new capsule dedicated to Trattoria del Pescatore

Fashion

Slam Jam and Iuter celebrate the cult places of Milan

The new capsule dedicated to Trattoria del Pescatore

Slam Jam & Iuter, Milanese realities that have built over the years a strong identity closely linked to the territory to which they belong, celebrate the authenticity of cult places in Milan with a multi-part

The new Timberland x Bee Line by Billionaire Boys Club collaboration When outdoor aesthetics and the 90s meet

Fashion

The new Timberland x Bee Line by Billionaire Boys Club collaboration

When outdoor aesthetics and the 90s meet

Bee Line by Billionaire Boys Club and Timberland have announced their eighth collaboration that has as its central pivot the classic Timberland Premium 6-inch boot, redesigned in

Havaianas sold 260 million pairs in 2021 Everybody loves a summer on the beach

Fashion

Havaianas sold 260 million pairs in 2021

Everybody loves a summer on the beach

Alpargatas, the company that owns Havaianas, the historic flip-flop brand born in Brazil in 1962, recorded global sales of 744.9 million dollars which corresponds to 260 million pairs