Fashion

The new Forum stars in the first adidas x Foot Locker Block Party From the court to the streets

Fashion

The new Forum stars in the first adidas x Foot Locker Block Party

From the court to the streets

After last year's series of releases that had already ignited Forum-mania in 2021, the model is back in the limelight in a new colour scheme. The adidas Forum, perhaps the brand's most iconic basketbal

The naive freshness of surfwear brands in the 2000s. When Italian Millennials dreamed of California

Fashion

The naive freshness of surfwear brands in the 2000s.

When Italian Millennials dreamed of California

There was a time, in the late 1990s and early 2000s, when the wardrobes of Italian teenagers were filled with T-shirts filled with sharks, surfing, flowers, Mexican skulls, and sunsets over the sea. Th

Why more than half of Gen Z started buying fake fashion Culture of branding versus culture of craftmanship

Fashion

Why more than half of Gen Z started buying fake fashion

Culture of branding versus culture of craftmanship

Yesterday, a report by the European Union Intellectual Property Office revealed, as reported by

The painful revenge of corsets From Dior's New Look to regencycore

Fashion

The painful revenge of corsets

From Dior's New Look to regencycore

Cool hunting enthusiasts on Tik Tok call it regencycore which, translated, means the return of corsets. Austrian architect Bernard Rudofsky reflected on how human beings have

When upcycling becomes art IUAD Naples students and New York-based Skyco brand reflect on brand heritage

Fashion

When upcycling becomes art

IUAD Naples students and New York-based Skyco brand reflect on brand heritage

From Naples to New York, and throughout the rest of the world actually, the heritage of Baracuta - a historic British brand founded in Manchester in 1937 that gave the world, among other things, the G9

Could Fendi collaborate with Marc Jacobs? According to today's rumors, yes

Fashion

Could Fendi collaborate with Marc Jacobs?

According to today's rumors, yes

Kim Jones loves collaborations - but most of all he loves to surprise. It is no coincidence, then, that rumors that have recently emerged want one of the brands he heads,

How Louis Vuitton picks its celebrity ambassadors A subtle strategy, but one that pays off

Fashion

How Louis Vuitton picks its celebrity ambassadors

A subtle strategy, but one that pays off

At the end of April, Millie Bobby Brown posed for Louis Vuitton's Eyewear SS23 campaign, becoming an official brand ambassador for the fashion house headed by Nicolas Ghesquiere after years of wearing

The soft masculinity of flower boys From Buddhist principles to aesthetic surgery

Fashion

The soft masculinity of flower boys

From Buddhist principles to aesthetic surgery

"Flower Boy": not just the title of an album by Tyler, The Creator, but a neologism of South Korean origin that encapsulates an ideological and aesthetic wave

The new platform of RAL7000STUDIO An e-shop and a development lab for brands

Fashion

The new platform of RAL7000STUDIO

An e-shop and a development lab for brands

RAL7000STUDIO, the esteemed design collective based in Italy, will launch its own e-commerce platform, RAL7000ITEMS. After years of designing and engineering projects for some titans o

What was Demna doing with a bag of chips? From junked sneakers to supermarket accessory

Fashion

What was Demna doing with a bag of chips?

From junked sneakers to supermarket accessory

He needs no introduction, the name is enough: Demna. He is the designer of ugly sneakers, of anti-fashion troll shows - those where being able to tell what the line between reality and the catwalk is s

How Buy Now, Pay Later is driving Gen Z into debt  Between TikTok trends and impulse buying

Fashion

How "Buy Now, Pay Later" is driving Gen Z into debt

Between TikTok trends and impulse buying

Between trends dying out at the speed of light and feeds full of influencers wearing items straight off the catwalks, Gen Z has grown up with an ideal standard of living far above reality. And this is

5 brands that recycle waste materials to produce new garments Recycling marble dust, agricultural waste and vintage denim

Fashion

5 brands that recycle waste materials to produce new garments

Recycling marble dust, agricultural waste and vintage denim

In recent years, brands' push for environmental sustainability has been through the creative reuse of objects that previously had a completely different function (upcycling) or through

When the dress is in the family From David Banda to Kaia Gerber

Fashion

When the dress is in the family

From David Banda to Kaia Gerber

Family first might be the mantra of celebrities grappling with calls and events on the agenda. A few days ago David Banda, son of that famous pop star who marked entire generations who grew u

Summer according to Marni Marine  The new store in Forte Dei Marmi

Fashion

Summer according to Marni Marine

The new store in Forte Dei Marmi

In Forte Dei Marmi, in the district dedicated to high-end shopping, Marni brings its fresh touch with a concept store under the banner of summer, where ready-to-wear garments and accessories from the c

Mauna Kea: when surfwear came to Florence. How a brand with a Hawaiian name redefined Italian streetwear

Fashion

Mauna Kea: when surfwear came to Florence.

How a brand with a Hawaiian name redefined Italian streetwear

The term Mauna Kea means, in the original Hawaiian language, "White Mountain." And indeed, the always snow-capped profile of the great volcano that towers over the archipelago is one of the most iconic

Carhartt WIP's new collaboration with Toogood And a new installation in Spazio Maiocchi

Fashion

Carhartt WIP's new collaboration with Toogood

And a new installation in Spazio Maiocchi

Carhartt WIP's new collaboration with Toogood takes the archetypal Carhartt WIP shapes and enriches them with sculptural volumes. The unisex capsule collection - which includes two jac

When Winona Ryder's kleptomania became marketing How a theft gave rise to the friendship between Marc Jacobs and the actress

Fashion

When Winona Ryder's kleptomania became marketing

How a theft gave rise to the friendship between Marc Jacobs and the actress

The long-standing friendship between Winona Ryder and Marc Jacobs was born in a bizarre way, out of a $5,000 theft on Saks Fifth Avenue. It's 2001

Logos where you don't expect them Logomania is not over, it has only evolved

Fashion

Logos where you don't expect them

Logomania is not over, it has only evolved

In 2003 it was Tom Ford who complained about the aggressive branding promoted by marketing campaigns to the tune of overlapping tone-on-tone logos and monograms. Indeed, logos

Who is more nostalgic between Millennial and Gen Z? The Y2K revival experienced by both generations

Fashion

Who is more nostalgic between Millennial and Gen Z?

The Y2K revival experienced by both generations

Going hand in hand with fashion means keeping up with often cynically unimaginable rates of speed. And, in the hustle and bustle of these revolutions, more often than not it all boils down to a story marked b

Design and metaverse meet in Hogan's new immersive experience Untraditional by Hogan's metaverse lands in Milan from June 7th to 12th

Fashion

Design and metaverse meet in Hogan's new immersive experience

Untraditional by Hogan's metaverse lands in Milan from June 7th to 12th

After presenting its first collection of NFT sneakers during Decentraland Fashion Week, Hogan is preparing to welcome the public to its Via Monte Napoleone boutique for an immersive experience during M