Originally introduced in 1983, thanks to its minimal logos, plastic strap lacing system, and TRINOMIC cushioning technology, Puma's Blaze of Glory has remained in the annals as one of the most unforget
If we were to look for the reasons for TikTok's success, one of the first would certainly be its immediacy, the ability to establish a direct thread between creator and viewer, bound in a kind of virtual pact that guar
UTOPJA, the streetwear 3.0 brand launched in 2021 by Filippo Tamburi, beloved since the first season and also supported by influencers, rappers and tiktokers from all over Europe, presents the
@ElonJet, the account that became famous because it tracked the routes of Elon Musk's private jet, has been banned from Twitter. The news, which began as a rumor, was
Gucci's new chapter begins immediately: the brand has announced a new show for January 13, at the opening of Milan Fashion Week. It will be the first exclusively men's in three years
Italian press is running a propaganda campaign. The theme? Sullenness. When Vanessa Friedman analyses the look of 'alt-right prime minister' Giorgia Meloni abroad among Armani suits, starched shirts and Bottega Veneta
This month Dior and Chanel held their shows in two exotic locations, Cairo and Dakar, Senegal, respectively. Although both were spectacular in their own way (and especially Dior's, against the backdrop
There are few young designers today as adored, recognizable but elusive as Emily Bode. The brand that bears her name has become the dark horse of New York fashion, as expensive and unattainable as it i
Milan is a city full of contradictions and certainly not without its problems. And while usually, at Christmas time, the general thoughts of the Milanese always run to Cucchi's or Cova's panettone, holiday gifts, work
UPDATE 12.13.2023: According to recent reports from WWD,
Only two years ago we talked on these pages about the complicated state of costumes in the Italian TV
There are two types of Jacquemus shows: the scenic ones and the conceptual ones. The scenic ones are usually set in exotic locations, such as Hawaiian beaches, lavender fields in Provence, the salt exp
The fashion world has repeatedly landed in the metaverse: Prada, Gucci, Givenchy, Balenciaga, and Timberland are just some of the brands that have decided to invest in the Web3 dimensi
In the past few days, in the aftermath of the brand's big show at The Wiltern in Los Angeles, Celine revealed to
After its last edition in August, Copenhagen Fashion Week is gearing up for its return for the Autumn/Winter 2023 edition, which runs from 31 January to 3 February. So
2022 has been an eventful year for fashion: between a Y2K craze that has been raging for years now and all the aesthetic trends that come with it, from #barbiecore to #balletcore, it's now clear that i
Functionality and technical performance, but also style and an indelible mark in the collective imagination. When you talk about Napapijri, you enter the sphere of brands that are able to become one wi
«I wear a turtleneck, but it also helps to stay warm if I put on a scarf. It all saves electricity». With these words, Yuriko Koike, the governor of
After the event in Milan a few weeks ago, nss magazine returned home to continue celebrating its tenth anniversary. To mark the occasion, nssx Homecoming
At the risk of sounding cynical, it must be admitted: no one is really making an effort to comply with the 2015 Paris Agreements. Every year there are calls and exhortations to do more, but every