Culture

Reserved opens its flagship store in Milan The luxurious location on Corso Vittorio Emanuele II will host the brand's latest project

Lifestyle

Reserved opens its flagship store in Milan

The luxurious location on Corso Vittorio Emanuele II will host the brand's latest project

The appeal of Milan hasn't gone unnoticed by Reserved, the Polish brand owned by LPP S.A., which has decided to open its first flagship store right on one of the most famous streets in

JOMO as an antidote to Fear Of Missing Out During Fashion Week, the joy of missing something takes over

Lifestyle

JOMO as an antidote to Fear Of Missing Out

During Fashion Week, the joy of missing something takes over

September is par excellence the month when everything starts again. The city, previously a deserted place, starts to fill up with «I'm in a hurry.» And just as a few d

Why everyone is talking about Esselunga's new commercial. More importantly, what is the correct pronunciation of the word peach?

Lifestyle

Why everyone is talking about Esselunga's new commercial.

More importantly, what is the correct pronunciation of the word "peach"?

Today Esselunga miraculously found itself at the top of Twitter's trending topics - and for good reason. Yesterday saw the release of the supermarket chain's new commercial that followed what we might

The map of Paris Fashion Week SS24 Women’s

Pills

The map of Paris Fashion Week SS24 Women’s

Paris Fashion Week SS24 Women’s has finally begun. There will be many events, shows and presentations this year, animating the streets of the city for many days. While waiting for Peter Do’s French debut, Stefano G

How did the Baracuta x Palace event go British heritage meets Milanese youth culture

Reportage

How did the Baracuta x Palace event go

British heritage meets Milanese youth culture

In via Edmondo de Amicis 24, in the heart of Milan's historic center, Baracuta's British heritage met Milan's youth culture. Guests had the opportunity to get hands-on with the new Palace x Baracuta ca

The mayor of Portofino has been accused of selling fake bags In the tobacco shop next to the town hall, bootleg Louis Vuitton and Fendi sold for 75 euro

Lifestyle

The mayor of Portofino has been accused of selling fake bags

In the tobacco shop next to the town hall, bootleg Louis Vuitton and Fendi sold for 75 euro

Portofino is one of the Italian villages most loved by tourists, both for its sea, always ploughed by bulky yachts, and for its architecture, a meeting of Genoese alleyways full of shops leading to an

The Golden Ratio Musical Show by Jaeger-LeCoultre comes to London  Watchmaking and Art Deco to be celebrated in a unique show

Lifestyle

The Golden Ratio Musical Show by Jaeger-LeCoultre comes to London

Watchmaking and Art Deco to be celebrated in a unique show

During London Fashion Week, from 14 to 17 September, Cinema 1931 will become the stage for the premiere of Jaeger-LeCoultre's Golden Ratio Musical

Sanremo, The Ferragnez and the inevitable parable of the narcissist  «This power couple is too small for the both of us»

Lifestyle

Sanremo, The Ferragnez and the inevitable parable of the narcissist

«This power couple is too small for the both of us»

In the aftermath of The Ferragnez's Sanremo special, the whole country feels a certain sense of perplexity. Faced with the full unfolding of events, in front of and outside the scenes, this first world

Street style in Milan's high schools for Back to School 2023 Between Y2K, blokecore and vintage

Reportage

Street style in Milan's high schools for Back to School 2023

Between Y2K, blokecore and vintage

September arrives and schools reopen. Like every year, nss magazine has taken the opportunity to discover the true street style of Milan's high schools, in search of the trends that are all the rage at school. If

The best street styles of New York Fashion Week Women's SS24 Blazers, two-tone and that delightful preppy touch

Reportage

The best street styles of New York Fashion Week Women's SS24

Blazers, two-tone and that delightful preppy touch

As can be seen from the coverage of the just-concluded New York Fashion Week Women's SS24, the streets of the Big Apple were awash with some notable new trends this year. The first would be bla

Everything that happened at the J'Adore Napoli Lost in NY event From the streets of Naples to those of the Big Apple

Reportage

Everything that happened at the J'Adore Napoli Lost in NY event

From the streets of Naples to those of the Big Apple

After the launch of nss France in Paris, yesterday nss also landed in New York. Thanks to the concomitance with New York Fashion Week, with J'Adore Napoli Lost in NY nss celebrated Ita

Does the Italian government not want more foreigners to lead museums? Different constraints imposed on management by the new notice have raised several criticisms

Lifestyle

Does the Italian government not want more foreigners to lead museums?

Different constraints imposed on management by the new notice have raised several criticisms

The term of office of the directors of the twenty leading Italian museums lasts four years and is only renewable once. Those who were appointed in 2015 under the Franceschini reform, and then

Is getting mugged in Europe cool now? Attenzione borseggiatrici, attenzione pickpocket!

Lifestyle

Is getting mugged in Europe cool now?

Attenzione borseggiatrici, attenzione pickpocket!

«Being robbed in Europe is now so common among Chinese tourists that some argue that if you haven't been robbed, you haven't had the full experience on the continent,» said journalist Manya Koetse