Roshelle on her new single and her relationship with Converse

Roshelle has progressively become one of the most interesting and original female artists of the Italian scene, thanks also to her unique personality and aesthetic. To announce the release of her new single and a new partnership, Roshelle of course went for something unconventional: what she had prepared was a real ROSH 'N ROLL Experience.

Along with her crew of creatives, among which RED stands, Roshelle has given life to an experience designed to create and develop in real-time all the visual communication related to the launch of her new single, MAMA dropping next August 30th, 2019 for Sony. The experience was moreover the occasion to unveil the partnership with Converse. For the release of the new track, Roshelle will also drop an exclusive merch made of white Converse tees, customized with Grog markers and Montana by Graffitishop sprayed by the artist herself. Roshelle's unlimited and boundless creativity was the true protagonist of the experience, that took us into a parallel, evocative and colourful universe.

nss magazine took part in Roshelle's experience, and we also had the chance to catch up with the artist to ask her a few questions about her relationship with fashion and the inspirations behind her new work. Discover what she told us in this exclusive video.